Black Hat SEO Not Worth the Risk

As a Las Vegas SEO firm, we always advise clients to select an SEO company that will perform white hat services that follow Google Webmaster Guidelines. Even though some companies “guarantee” that they can have you listed on page 1 of search results for all of your keywords in a matter of days–this could be the worst decision that you ever make for your company. If a company uses black hat techniques, your website will be delisted by Google,. Yahoo and Bing. At this point, you would have to find a new domain and start completely over. Black hat SEO is just not worth the risk and the below article validates this argument with an “SEO expert” that will be spending the next six years in jail for black hat SEO practices. Check out the article from Search Engine Land by Matt McGee which published May 13:

Vitaly Borker, the New York business owner who became notorious last year when he claimed that outrageous behavior toward customers was helping his website rank higher in Google, faces up to six-and-a-half years in jail after pleading guilty Thursday to several counts against him.

According to the New York Times, Borker — owner of — pleaded guilty in Federal District Court to two counts of sending threatening communications, one count of mail fraud and one count of wire fraud. He’s scheduled to be sentenced on Sept. 16. Prosecutors say he should spend between five and six-and-a-half years in jail, but Borker’s lawyer expects the sentence to be 12-18 months.

Borker gained notoriety in late November when the New York Times exposed his online business practices, which included threatening customers and inciting them to talk negatively about his business because he believed it helped his website rank higher in Google’s search results.

Days later, Google announced an “algorithmic solution” that targeted and “other merchants that, in our opinion, provide a extremely poor user experience.”

Borker was arrested about two weeks after the original New York Times article exposed his abusive treatment of customers.

In court Thursday, Borker said that he “lost control of what I was saying at times,” and apologized “to everyone I hurt in connection with my actions, especially those people I threatened.”

If you are ever unsure about the standard of techniques that your SEO company is using, you should start asking questions. There are no “guarantees” in the SEO world due to the complexity of the search engine algorithm, so this is a big red flag for you to investigate your SEO provider if you have been guaranteed specific results. At Advise Media Group, we do offer free audits to ensure that your SEO company is performing at the level they should be, and that they are  using white hat, legal techniques. You can contact us at or call 702-951-7581.

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