Blog

How to Reach Peak Social Media Engagement

How to Reach Peak Social Media Engagement

We’ve all been there: You’re hosting a party or a mixer (yes, the Catalina Wine Mixer). You obviously need to create buzz, but HOW?! Facebook? Twitter? Town Cryer? You can go ahead and drop that last one, as I’m sure you probably assumed. But the first two are crucial. Social media will be your best friend, as long as you…read more →

Google Plus Post Ads (Infographic)

Google Plus Post Ads (Infographic)

By Ivan Serrano Google Plus certainly isn’t the social media behemoth that Facebook is with its 200 million users, but it has become one of the best social networks for companies. In fact, it’s estimated that every business will have a Google Plus page in 35 years. One of the main reasons for its popularity among B2B companies is the…read more →

The Social Video Starter Guide (Infographic)

The Social Video Starter Guide (Infographic)

By Ivan Serrano Most marketers understand the importance of visuals in their content marketing campaigns. After all, the human brain processes visual information 60,000 times faster than text and humans also remember 80 percent of what they see. Is it any surprise then that the most visual content – videos – is fast becoming the most popular form of content…read more →

The NFL & Advertising In The Wake Of Tragedy

The NFL & Advertising In The Wake Of Tragedy

  As America’s favorite sport, the NFL rules many water cooler conversations and takes in millions of dollars in advertising revenue each week. With so many eyeballs glued to television sets every week, it would take a horrific problem involving multiple athletes for companies to even consider dropping their support for the league. Unfortunately for the National Football League, that…read more →

Finally, Google Will Stop Forcing Us To Use Google+

Finally, Google Will Stop Forcing Us To Use Google+

Oh, Google Plus. It’s hard to write anything about the social network without considering it the red-headed step child of the social media world. It’s like the little kid on the playground whose mom forces you to play with… The good news, however, is that Google is starting to recognize the network’s flaws. For instance, Google no longer requires users…read more →

Slow & Steady Wins The Race

Slow & Steady Wins The Race

Hanging out at my 5-year-old’s soccer game on Saturday morning, I noticed a tag line on the shirt by the early teen something who was the referee, and it has stuck with me all weekend. That statement?  “Hard work will always beat talent, when talent doesn’t work hard.” Why is that so important? I’ll get to that. In the meantime,…read more →

Internet Marketing Myths

Internet Marketing Myths

When it comes to the world of online advertising, there is a lot of misinformation floating around out there. However, like an unfortunate amount of other news on the Internet, it’s nothing more than over-sensationalized hype. So, to get things cleared up, I’m going to set the record straight on the Internet marketing myths complicating our views on new media advertising….read more →

Help with Hashtagging

Help with Hashtagging

I’ll be frank: Social media is scary. With the added stress of  being responsible for a brand/business on any major social media platform, it’s essentially grounds for therapy visits. Arguably the trickiest part of making social media posts is choosing the right hashtag(s) to include. As I’m sure you’re aware, including the right hashtags can mean the difference between 20…read more →

Don’t Be Afraid of Vine

Don’t Be Afraid of Vine

  If you don’t know what Vine is by now, it’s time you learned. Vine can be magical and awe-inspiring, or Vine can be terrifying and daunting if not approached the right way. As a tool for marketers, Vine allows us to do things that even Instagram’s video feature can’t compete with. Vine forces its users to be funny, clever…read more →

Say “Hello” to Ello, Part: II

Say “Hello” to Ello, Part: II

On a personal level, Ello is starting to make sense, right? If you’re looking at it from a branding and marketing standpoint, well…you’re probably two seconds away from banging your head on your desk. Hold off on that. Let’s head back to the drawing board — er, platform — and take a look at what the lack of clickable hashtags and paid ads means…read more →