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Importance of Google Maps and Yelp on Your SEO

Importance of Google Maps and Yelp on Your SEO

When doing a search, especially for a local business, it seems the first 5 or so listings are from a local map, directory or review site. If your business is mainly focused on your website rank, you may be losing out of a lot of potential business. Many Google Map or Yelp listings are featured significantly higher on searches than…read more →

Relationships, SEO, and Capitalism

Relationships, SEO, and Capitalism

  Zuckerberg made millions because he understands how relationships and money are intertwined. The more people you know, the more likely you are to capitalize. SEO providers are paid because they begin relationships. In essence, SEO’s are business / client matchmakers. Relationships Technology isn’t making us more robotic, it’s making us more social and our nature is coming to light…read more →

Using Generosity Marketing To Your Advantage

Using Generosity Marketing To Your Advantage

  With the holiday season in full swing, everyone is in the giving mood are people are looking for ways to be generous. Since it is the time of year when companies go all out promoting and advertising their products and services, utilizing a generosity marketing strategy can elevate the amount of publicity and attention your brand attracts. Find out what…read more →

Should Businesses Use Selfies as an Internet Marketing Tool?

Should Businesses Use Selfies as an Internet Marketing Tool?

  By now we are all aware of the selfie trend which has taken over pop culture and social media alike. Chances are, most of us have even participated in the trend at one point or another. Selfies have garnered some negative attention lately for being both narcissistic and overused. The truth is, selfies are everywhere, and when done appropriately,…read more →

Will Snapchat Geofilters be Good for Business?

Will Snapchat Geofilters be Good for Business?

The creative developers at Snapchat have been quite busy with the rollout of new features, specifically the implementation of geofilters. Geofilters are location-specific illustrations that can be overlaid onto your snaps. While these overlays are not yet offered for every location, it looks like that’s what we’re heading toward. While Snapchat designers have put out 800 filters to date for…read more →

How One Brand Made A Molehill Out Of A Mountain

How One Brand Made A Molehill Out Of A Mountain

  Everyone makes mistakes, even large companies with million dollar advertising programs. While some might panic if a major error was committed, others are cool and calm under pressure and are able to defuse any situation effectively and efficiently. It is important to know what to do when things go wrong, which is why a lot can be learned from…read more →

What is Negative SEO and How Can You Avoid It?

What is Negative SEO and How Can You Avoid It?

The world of SEO is full of constantly changing rules and tactics. This can be extremely confusing for someone who is unfamiliar with SEO and how algorithms affect your site. Over the past two years there has been a massive influx of negative SEO tactics. What is negative SEO and how do you know if you have been a victim? There…read more →

Why Businesses Should Invest in Local SEO

Why Businesses Should Invest in Local SEO

Search engine optimization is a phrase that is on every business owner and technology blogger’s lips. Everyone has an opinion as to why you definitely need or don’t have to worry about SEO. At the end of the day, it comes down to one simple fact—SEO works, especially if you know what to focus on. For many businesses, investing in…read more →

Looking Back at the Top Advertising Campaigns of 2014

Looking Back at the Top Advertising Campaigns of 2014

  With 2014 coming to a close, it’s always interesting to take the time to look back on the year by reviewing the advertisements that made an impact on society. While some ads came and went, other marketing campaigns were unavoidable and will help shape the state of advertising in the upcoming year. From unique black and white footage to cute…read more →

Why People Favorite your Tweets but Don’t Retweet Them

Why People Favorite your Tweets but Don’t Retweet Them

I have always loved Twitter for it’s simplistic user interface. Similar to In-N-Out Burger’s menu, you have very few choices but all are great options that serve a particular purpose. Crafting a tweet or retweeting someone else’s tweet is pretty self-explanatory: You want to share the thought with your followers, and potentially their followers. But what about the “favorite” option?…read more →