Blog

Say “Hello” to Ello

If you’re not already on Ello you’ve at least heard about it, but you probably still have some unanswered questions about the way it works.  Join the club. Though I’ve only been playing with it for a couple of days, I would like to think that I’ve got a decent handle on the emerging social platform, thanks to some lucky clicks and…read more →

The Rise of the Phablet

The Rise of the Phablet

  As smart phones continue to reign supreme in terms of usage, Internet searches and just about anything else in today’s tech driven world, a new class of mobile devices aim to go big or go home. With Apple’s release of the iPhone 6 Plus that features a 5.5″ screen, phablet devices (a mix between a smart phone and a…read more →

The War On Yelp

The War On Yelp

As an average person and normal Internet user, I don’t mind Yelp. It helps me find new restaurants, connects me with users who have similar tastes and gives me an “honest” look at whether I should give my money to an establishment. But as someone who’s helping to grow small businesses, I have a tumultuous relationship with the platform. Since…read more →

How To Optimize AdWords Using Google Analytics (Infographic)

How To Optimize AdWords Using Google Analytics (Infographic)

We all know that once an AdWords campaign is created you can’t just set it and forget it. Campaigns should always be tweaked to ensure successful performance. According to the Google Hangout: Improve AdWords with Google Analytics Data, the Google Analytics reports below can help optimize your AdWords campaigns. Location Report In Google Analytics, you can view the highest converting locations. Add…read more →

How Google’s Latest Patent Will Optimize Search Engine Results

How Google’s Latest Patent Will Optimize Search Engine Results

We’ve all been in this situation before: You’re sitting on the couch watching that oh-so-addictive television show with a friend or significant other, when a new actor is thrown into the mix. But instead of simply acknowledging the new character, and wondering how the show’s plot will be affected by their addition, you find yourself suddenly unable to concentrate on…read more →

What We Can Learn from Corporate Hashtag Fails

What We Can Learn from Corporate Hashtag Fails

Corporations want nothing more than to be accepted — into your home, onto your bank statement, and now on your twitter feed. With social media playing an integral part of any smart brand’s online marketing strategy, hitting the most popular platforms would make the most sense, right? Not always. A few corporate tweets here and there are tolerable, but it…read more →

U2 Gives The People What They Don’t Want

U2 Gives The People What They Don’t Want

  With the eyes of the tech world tightly focused on the latest iPhones, aging rock band U2 took the stage at the latest Apple conference and shocked the music world, as well as the lives of anyone with an iTunes account. In a move that has never been done before, Bono and the gang offered up their latest album…read more →

Why Cat Videos Do Not Belong on Your Company’s Blog

Why Cat Videos Do Not Belong on Your Company’s Blog

To begin this blog, I’m going to break my own rule and post this adorable video of a cat imitating a squirrel.   Cute, ain’t it? Sure. But as entertaining as this video may be, you likely didn’t come to an internet marketing site to be distracted by a one-minute video of a fluffy kitty being fed with chopsticks. If I were to stop writing here, hit…read more →

The Beginner’s Guide to LinkedIn Networking

The Beginner’s Guide to LinkedIn Networking

Although it might seem new and scary to some, LinkedIn provides a number of powerful tools and techniques to help business professionals establish relationships. How to Connect The first step to the successful use of social media networks is to start making connections. You can do this on LinkedIn by searching for existing contacts and getting into the habit of…read more →

Is Your Business On Display?

Is Your Business On Display?

Kellen Kautzman and I were debating recently which of the two Derek Jeter commercials (Gatorade vs Nike) had more of an impact on the audience, and it got me thinking about how difficult it can be to cut through the clutter when marketing online in general, and how to better utilize display advertising, specifically. Do you know the etymology of…read more →