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Stop the Spread of Disease with Social Media

Stop the Spread of Disease with Social Media

Relying on technology to remedy our problems is a long-standing human tradition. Over time, we’ve advanced medicines, machines and treatment regimens but there are still an outstanding account of ailments and conditions plaguing the human race. Why? The answer is simple: As far as healthcare is concerned, preventative measures are a far better “cure” than reactive measures. Based on the…read more →

Internet Cable Streaming Service Offers Marketers New Hope

Internet Cable Streaming Service Offers Marketers New Hope

The seemingly never-ending success of streaming services such as Netflix, Hulu and Amazon Prime have many companies looking to get in on the action with streaming services of their own. Earlier this year Dish Network announced its Sling TV, which is the first of its kind Internet cable streaming service. The hope is that this low cost service will attract…read more →

Crowdfunding Can Be Awesome

Crowdfunding Can Be Awesome

If you’ve ever tried raising money on the Internet, then you’re one of the millions of people who have relied on friends, family and strangers to help. Crowdfunding has become huge in the last three or four years. And by huge, I mean the amount of money that has been raised from crowdfunding nearly doubled from $2.7 billion to $5.1…read more →

Will You Be My Legacy Contact?

Will You Be My Legacy Contact?

Many people view their social media profiles as extensions of themselves and spend countless hours tailoring their profile pages to reflect a desired image, just as they would tailor their real-life space. Facebook is insinuating that our virtual lives are inching ever closer to being just as important as our actual lives with the rollout of its new “legacy contact”…read more →

50 Shades of Marketing & Merchandising

50 Shades of Marketing & Merchandising

If your home also functions as a rock, you might not be aware of the buzz surrounding the theatrical release of the film adaptation of the risqué novel 50 Shades of Grey. But for the rest of us, it has been difficult to avoid the onslaught of marketing, merchandising and advertisements promoting the film’s release. With so much hype surrounding…read more →

5 Tips for Making your Advertising Dollars Go Further

5 Tips for Making your Advertising Dollars Go Further

No matter your marketing budget, big or small, every dollar counts. Here are five tips to help your dollar stretch just a little bit farther. 1) Identify your audience Before even thinking about advertising, consider who it is you are trying to sell to. Will your product be sold primarily to men or women? Is your product appealing to the…read more →

Hashtags Might Be the Key To Success For Your Next Marketing Campaign

Hashtags Might Be the Key To Success For Your Next Marketing Campaign

If you were one of the 114 million people watching this years National Championship football game, you might have noticed a trend in the advertisements being aired. Almost half of the companies who advertised during last week’s big game incorporated some sort of custom hashtag. Hashtags started as a way to categorize terms on Twitter and were almost immediately written off…read more →

Your Tweets Will Soon Appear In Google Search Results

Your Tweets Will Soon Appear In Google Search Results

Twitter and Google are in looooove. Okay, not really. But Twitter recently reached a deal with Google that will allow tweets from its users instantly searchable. So if you’re an angsty Tweeter, be careful what you post because your mean moments will soon be in search results for everyone to see. On the plus side, this transaction is a huge…read more →

5 Social Media Mistakes to Avoid Making

5 Social Media Mistakes to Avoid Making

Navigating the social media waters is no easy task for any company, let along those companies who are new to the process. Here are seven mistakes to avoid if you are new to social media. 1) Buying likes or followers The point of participating in social media is create engaging content that will attract individuals to your business. If you post…read more →

Your Business Should be Using Pinterest. Here’s Why:

Your Business Should be Using Pinterest. Here’s Why:

As social networks go, Pinterest is kind of the middle child of the family, constantly being out-shined by its siblings Facebook and Twitter. As a business owner, overlooking Pinterest in your Internet marketing strategy is a foolish move. According to Forbes, 85% of Pinterest users are women and women have $7 trillion in buying power [cue “cha-ching” noise]. If you’re not…read more →