You just posted a new blog about your trip to Zimbabwe to sew clothes for homeless children. It got four hits. One was your mother. Why? Here are three things all bloggers need to know: (1) Don't [try to] get fancy. IsN't It ReAlLy DiStRaCtInG tRyInG tO rEaD wHeN i TyPe LiKe ThIs? It's not creative. It's not…read more →
Video saw the greatest increase in spending among all US digital ad formats from 2012 to 2013 and is expected to reach $4.14 billion by the end of the year, according to comScore. This is echoed in this year’s survey with 66 percent of respondents including video in more than half of their digital RFPs. In fact, 75 percent of…read more →
Source: memegenerator.net via Hannah on Pinterest Facebook Timeline officially unveiled Brand Pages in March of 2012, but many marketers still aren’t sure how to get the most from the new(ish) design. Fan growth has decreased since the introduction of the Timeline, so if your brand's Facebook is suffering from slowdown, here are some tips to help you recoup. There are…read more →
LinkedIn Advertising gives business SEO and SEM professionals access to millions of business decision makers. As of September 20, 2012 LinkedIn was able to claim more than 187 million members in over 200 countries making it the largest web based professional network in the world. While the site does offer the ability to reach a vast amount of people, many advertisers…read more →
With a number of social media outlets to choose from to grow your business, it can be difficult to know exactly which avenue to take. But LinkedIn is one of the fastest growing, business-oriented social media sites that can help you enhance your business, while also engaging new followers. Here are some simple steps to follow that will help you…read more →
Often overlooked, yet certainly not under utilized, Tumblr is a prime example of a social media platform that is highly successful, especially for building and maintaining brand awareness among businesses — both large and small. Source: schuh.co.uk via schuh on Pinterest From popular brands like Calvin Klein, Adidas and Glamour to companies such as The New Yorker and The…read more →
Today it's nearly impossible for a business to not have at least a toe in the waters of social media, but if you want to be actively involved in social media and engage your clientele, then a social media expert you must become. Google Plus is one way to increase your social media presence in a big way. 1. +1…read more →
2012 was a roller coaster for search marketing. Google updated its algorithm multiple times throughout the year, leaving internet marketers with an ever-evolving rule book to follow. Despite the changes, the value of driving incremental revenue and leads has remained the same. 2013 will bring a new host of hurdles and opportunities for innovative internet marketing professionals. Here are a…read more →
Pay per click, also known as PPC, is a common form of online marketing that allows traffic to be driven to a website and thus increases the number of clicks or viewers dialing in on a company's website. Source: crookedbrains.net via Britney on Pinterest A company can buy a banner or other clickable ad on a website that links…read more →
For their daily intake of Grumpy Cat or Boo the adorable dog, many meme enthusiasts head to BuzzFeed to sate their thirst for viral content. Jonah Peretti, who co-founded The Huffington Post, cofounded Buzzfeed in 2006, giving web users good reason to spend their online time on the highly acclaimed social media site. At its core, the news and entertainment…read more →