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Leave a LASTing Impression on Customers

Leave a LASTing Impression on Customers

SMX has just wrapped up here in Vegas. For those who were lucky enough to attend, the past two days have been jam packed with social media and internet marketing words of wisdom. For those of us who were stuck at home, however, there is still hope to grab some key takeaways from the brilliant presentations. I found Nikki Fica‘s presentation,…read more →

Merry Marketing: Social Media & the Holiday Season

Merry Marketing: Social Media & the Holiday Season

  No time of year is more festive and joyful than the holiday season. With plenty of snow, family time and heavy meals on the horizon, marketers are gearing up for yet another busy holiday season. But as the number of people shopping for gifts online increases, social media is being used more frequently to generate interest and sales for a…read more →

What Is Net Neutrality?

What Is Net Neutrality?

In the last few weeks, you may have seen the phrase “Net Neutrality” come up on your Facebook timeline, pop up in your RSS feeds, or rear its head on your Twitter home page. There’s been a lot of debate about the issue since ComCast decided to throttle the internet speed of users trying to access Netflix in hopes to…read more →

What Kim Kardashian Can Teach Us About Social Media Marketing

What Kim Kardashian Can Teach Us About Social Media Marketing

By: Reannon Muth   Kim Kardashian: Internet Marketing Genius? Love or hate her, you have to admit Kim Kardashian is great at self promotion. There’s nary a week that goes by that she isn’t making social media and tabloid headlines. You can look no further than this past week’s BOOTYful Twitter photo that had the internet abuzz and rumors flying that…read more →

The Secret Formula for the Perfect Viral Share

The Secret Formula for the Perfect Viral Share

By Ivan Serrano When you create a piece a viral content, it might feel like winning the lottery. However, there are a few things you can do to create content that has a higher chance for more social shares. Content goes viral because it taps into the emotions of readers and provides them with valuable information. While it might seem…read more →

The Logic Behind Social Media Sharing

The Logic Behind Social Media Sharing

Generation Like, a Frontline PBS documentary, examined social media’s impact on millennials and society as a whole. What it revealed, as you may be able to guess, is that the influence we place on social media has outgrown its cookie sheet, so to speak. The amount of weight that is placed behind a ‘like,’ a ‘favorite’ or a ‘retweet’ is almost invaluable. Your…read more →

America’s Technological Revolution

America’s Technological Revolution

Dethroning a king who has reigned supreme for decades is no easy feat. It takes time, dedication and a burning desire to rule that can’t be tamed by anything less than acquiring absolute authority. Revolutionaries lead the charge, believing with absolute certainty that their ideologies will bring about a newer, better way of life. Naysayers have their doubts, unable to…read more →

Should your brand align with a popular cause?

Should your brand align with a popular cause?

  Todd recently directed me toward an article in AdAge about marketers aligning their branding efforts with feminist causes. The article talked about how bigger companies, like Dove and Under Armour, are using female empowerment to help sell product. You may have even seen a recent Verizon ad that detailed how we subconsciously push younger women out of more scientific…read more →

What You Might Have Wrong About SEO

What You Might Have Wrong About SEO

When it comes to SEO, there are many things that people believe to be true that are actually invalid. Whether it’s old SEO tactics that have fallen by the wayside or a lack of respect to the almighty Google updates, there are some aspects of SEO that have significantly changed over the past few months. Here are some things that…read more →

How To Not Waste Your Time On Social Media

How To Not Waste Your Time On Social Media

Tailoring your social media usage to your target audience is something most marketers gloss over. For many, being as active as possible on as many platforms as possible is supposed to give you a wider reach and a bigger audience. But from what I’ve seen, spreading yourself (and your brand) too thin will only alienate potential customers. Let’s say you’re…read more →