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Marketing Automation Trends for 2016

Marketing Automation Trends for 2016

Automation and technology are becoming inseparable from marketing, especially digital marketing. Recently, eMarketer released their Marketing Automation Roundup. The white paper, which is sponsored by Oracle, found that marketers are relying more heavily on an “increasingly complex marketing tech stack to score and nurture leads, deliver personalized, automated messages, and continue relationships beyond the sale” unlike never before. Two main takeaways from…read more →

Facebook Posts: Shorter Is Better

Facebook Posts: Shorter Is Better

We Are Social Media recently reported on a National Public Radio (NPR) study conducted by digital metrics analyst, Dan Frohlich. The study examined more than 3,000 Facebook link posts. Frohlich compared each post’s performance based on the length of the copy used to share the links on Facebook. The study used CTR as a yardstick. CTR (Click-Through Rate) refers to…read more →

Google+ Now A Platform, Not A Product

Google+ Now A Platform, Not A Product

November 17 was a big day for Google+ – Many have been waiting – patiently – to see what Google was going to do with Google Plus. Earlier this year, Google removed the requirement that a Google+ Profile was necessary to use other Google services. The company also liberated their popular Photos product from Google+ and separated Google+ from YouTube in July…read more →

5 Ways to Increase Ecommerce Sales

5 Ways to Increase Ecommerce Sales

Guest blog by Jessica Kane – E-commerce sales have steadily increased over the last few years. In 2015, companies that offer products and services online are expected to earn approximately $1.5 trillion. (eMarketer). The figure for 2015 is an increase of more than 20 percent over sales in 2014. The reasons behind the increase are that more customers are using…read more →

Organic Ranking Remains Important to SEO Success

Organic Ranking Remains Important to SEO Success

Organic search results are listings on search engine results pages (SERPs) that appear because of their relevance to search terms. A meta description is the short prase or sentence that’s listed right below the link of a SERP. It’s designed to briefly describe the contents of the page to the searcher. The end goal is to convince the searcher to…read more →

Tell Me a B-A-R Story

Tell Me a B-A-R Story

Following up from last week’s blog article about the power of video testimonials and visual content, we want to provide you today with a simple, highly-effective formula for crafting any type of persuasive piece – a proposal, a sales letter, a bio or resume, a case study on your website, and many more. This formula works great for creating meaningful,…read more →

Video Testimonials Add Value

Video Testimonials Add Value

In her acclaimed 2015 State of the Internet Report, Mary Meeker provided some much needed perspective for digital marketers. About 60 percent of all content consumed on the web, whether from PC or mobile devices, is video content. Many people, especially Millennials, don’t like to get their news or entertainment from print. Video makes a strong, immediate impact; it’s viewed as…read more →

A Primer: What’s All The Buzz about Periscope?

A Primer: What’s All The Buzz about Periscope?

  A Little Background – Periscope is a powerful social media app that was released in March 26, 2015 by Twitter. The Andriod version appeared in May 2015. It was developed by Kayvon Beykpour and Joe Bernstein. Beykpour was in Istanbul in 2013 when protests broke out in Taksim Square. He wanted to see what was happening there, so he…read more →

Retargeting Often Increases Overall Conversion Rate

Retargeting Often Increases Overall Conversion Rate

  In the world of digital marketing, one must accomplish three main objectives to turn prospects into customers: First, a company needs to get people to its web site or social media accounts. Second, a company needs to get visitors engaged within the first 8 to 10 seconds and keep them interacting, introducing these visitors to the company’s products and…read more →

The Best Marketing Tools for Your Website

The Best Marketing Tools for Your Website

The key to building a successful website is to incorporate a variety of different marketing strategies, which are easy to perform once you know what they are. Top Techniques for Website Advertising and Promotion Creating a website is difficult, but actually building a website that becomes successful and draws in customers from all demographics is much more so if you…read more →