Blog

“Six Degrees” Shifts as (Digital) World Grows

“Six Degrees” Shifts as (Digital) World Grows

Whether it’s The Following TV series (2013-2015) or his upcoming movie, Black Mass, what actor Kevin Bacon is best known for came back into the spotlight this week. Facebook Says We’re All Getting Closer An article by Max Slater-Robins on February 4, 2006 in Business Insider says that Facebook is now challenging past research — and the pop culture notion…read more →

Using Listicles (Part List, Part Article)

Using Listicles (Part List, Part Article)

You know, there are many parallels between journalism and blogging. One of the current content trends in both fields is the listicle. A listicle is defined as a short article that uses a list as a way to organize web content. A typical listicle usually features a cardinal number in its title, such as “10 Ways To Have Fun in…read more →

Thinking Differently About Content Creation

Thinking Differently About Content Creation

One of my associates just sent me an article… I want to share with you. Today, in the blog on Contently.com, Dillon Baker offers a new take on an old practice: using divisible and additive content. If you’ve recently launched a web site and want to use content you’ve written in the past, or you have a longer piece of…read more →

Using Ephemeral Marketing and Snapchat

Using Ephemeral Marketing and Snapchat

Recently, Hubspot named Ephemeral Marketing as a “game-changer, as “one of the “top seven marketing trends to watch” for 2016. Here’s what Ephemeral Marketing is and why it matters to you and your company’s web content and digital marketing activities: According to Dictionary.com, ephemeral means “lasting for a very short time or “having a very short life cycle.” Synonyms include:…read more →

Use Mobile Marketing To Increase Sales

Use Mobile Marketing To Increase Sales

In 2016, creating and successfully establishing a strong mobile marketing strategy as part of your company’s overall Digital Marketing Plan is essential. During 2015, as most know, Google began penalizing web sites if they were not mobile — and for good reason. With their Hummingbird update, they made it clear that the future of search is mobile and websites that…read more →

Twitter to Launch “Beyond 140,” Ditching Character Limit

Twitter to Launch “Beyond 140,” Ditching Character Limit

Soon, marketers won’t be limited to 140 characters for each tweet. Some think this is a great move, while others cringe at the thought. Recode is reporting that Twitter is building a new feature called “Beyond 140″ that will allow users to tweet longer messages. Sources say that it will be launched in March or April 2016 and that the…read more →

Courting the Millennial Market

Courting the Millennial Market

Millennials are coming into their own, and marketers must be adapting their strategies and approaches to reach this huge market. In Las Vegas, for example, Billy Vassiliadis, who heads R&R Partners, told Las Vegas Convention and Visitors Authority board members that Millennials now outspend Baby Boomers in their trips to Las Vegas because they don’t have many of the expenses…read more →

Brand Awareness: Does Repetition Work?

Brand Awareness: Does Repetition Work?

This is a great question. The answer? It depends on who you ask. While researchers can all agree that a consumer must be exposed to a brand or product multiple times before s/he makes a purchasing decision, researchers disagree on how many times it takes. Here’s a look into the answers that various experts give, as well as some tips for getting your brand noticed…read more →

What’s Up? The Emergence of Messaging Apps

What’s Up? The Emergence of Messaging Apps

In the recent tech deck entitled “The Future of Media,” Business Insider’s CEO and Editor-in-Chief Henry Blodget outlined the 7 Biggest Digital Marketing Trends for 2016, and beyond. Blodget writes that in the future, more consumers will be choosing between the “publishers and platforms” they want to frequent (and thus which ads they will see). One of Blodget’s predictions is…read more →

How SEO Will Change in 2016

How SEO Will Change in 2016

Jayson DeMers recently published a good article on Forbes.com about what to look for in SEO (search engine optimization) in 2016, and in turn, which marketing strategies you may want to adopt to stay competitive. First, he summarized some of the biggest changes in SEO during 2015, including: – The “Mobilegeddon update,” which penalized sites lagging behind in the mobile compliance area…read more →