Blog

Help with Hashtagging

Help with Hashtagging

I’ll be frank: Social media is scary. With the added stress of  being responsible for a brand/business on any major social media platform, it’s essentially grounds for therapy visits. Arguably the trickiest part of making social media posts is choosing the right hashtag(s) to include. As I’m sure you’re aware, including the right hashtags can mean the difference between 20…read more →

Don’t Be Afraid of Vine

Don’t Be Afraid of Vine

  If you don’t know what Vine is by now, it’s time you learned. Vine can be magical and awe-inspiring, or Vine can be terrifying and daunting if not approached the right way. As a tool for marketers, Vine allows us to do things that even Instagram’s video feature can’t compete with. Vine forces its users to be funny, clever…read more →

Say “Hello” to Ello, Part: II

Say “Hello” to Ello, Part: II

On a personal level, Ello is starting to make sense, right? If you’re looking at it from a branding and marketing standpoint, well…you’re probably two seconds away from banging your head on your desk. Hold off on that. Let’s head back to the drawing board — er, platform — and take a look at what the lack of clickable hashtags and paid ads means…read more →

The Rise of Adblocking Software

The Rise of Adblocking Software

Initially only popular among the “in crowd” of Internet users, adblocking software has recently burst forward into the mainstream, with a sharp rise in popularity over the last year. A report released in June of 2014 revealed that approximately 150 million internet users are employing some form of ad blocking software while surfing the web, that number being up a…read more →

Prince Shows Us How NOT To Interact With Your Facebook Fans

Prince Shows Us How NOT To Interact With Your Facebook Fans

Prince, or the artist formerly known as , recently decided he was going to do a Q&A with the 1.7 million fans on his Facebook page. He announced the Q&A and gave his Fans a few days to decide what they wanted to ask the pop star. However, if you’ve ever searched for what NOT to do while interacting with…read more →

SEO: It’s a Lifestyle

SEO: It’s a Lifestyle

I’m not necessarily a health nut or a gym rat but I do try to lead a healthy life. If you’re the same, you know that being in shape and healthy is more than just dieting. It all takes hard work, dedication and patience. And once your goal is achieved, you have to continue to keep up with it. As…read more →

Putting Lipstick On The Pig

Putting Lipstick On The Pig

In the world of SEO, we often hear that “Google Loves Ugly” and perhaps it’s time to clarify on exactly that means. Sure, you can find myriad information and disagreement on what “ugly” means in terms of how Google supposedly prefers (read: ranks) sites, but at the end of the day it’s becoming more and more clear that Google doesn’t…read more →

Retroactive Product Placement Could Be Huge For Advertising

Retroactive Product Placement Could Be Huge For Advertising

  When watching music videos, it’s sometimes clear that a company paid a good deal of money to have their product prominently featured in the shoot. Whether it’s Beats by Dre products in the latest Wiz Khalifa video or Diet Coke in a Lady Gaga clip, product placement is seemingly everywhere in music videos. But soon, videos that previously featured no…read more →

Cut the Clutter: 7 Words Making Your Content Less Impactful

Cut the Clutter: 7 Words Making Your Content Less Impactful

The most effective way to make your writing more powerful is to make it shorter; this holds especially true online. A majority of internet users aren’t reading your material, they’re scanning it. If you want your content to stand out, you need to make sure you deliver it efficiently. Say it quickly, be concise and never fluff. Start by cutting…read more →

Is it ethical to use robots to auto-follow and unfollow users on Twitter?

Is it ethical to use robots to auto-follow and unfollow users on Twitter?

Let’s say you, like most companies, would like to increase the number of followers on your Twitter page. Twitter interaction is not only a good way to brand your business, but it’s a solid SEO metric and a top tier social media platform. So, if you can automate the growth of that audience with a robot… is that right?  Is…read more →