Blog

Retroactive Product Placement Could Be Huge For Advertising

Retroactive Product Placement Could Be Huge For Advertising

  When watching music videos, it’s sometimes clear that a company paid a good deal of money to have their product prominently featured in the shoot. Whether it’s Beats by Dre products in the latest Wiz Khalifa video or Diet Coke in a Lady Gaga clip, product placement is seemingly everywhere in music videos. But soon, videos that previously featured no…read more →

Cut the Clutter: 7 Words Making Your Content Less Impactful

Cut the Clutter: 7 Words Making Your Content Less Impactful

The most effective way to make your writing more powerful is to make it shorter; this holds especially true online. A majority of internet users aren’t reading your material, they’re scanning it. If you want your content to stand out, you need to make sure you deliver it efficiently. Say it quickly, be concise and never fluff. Start by cutting…read more →

Is it ethical to use robots to auto-follow and unfollow users on Twitter?

Is it ethical to use robots to auto-follow and unfollow users on Twitter?

Let’s say you, like most companies, would like to increase the number of followers on your Twitter page. Twitter interaction is not only a good way to brand your business, but it’s a solid SEO metric and a top tier social media platform. So, if you can automate the growth of that audience with a robot… is that right?  Is…read more →

9 Internet Marketing Terms Every Business Owner Should Know (Part 1)

9 Internet Marketing Terms Every Business Owner Should Know (Part 1)

SEO, PPC, CMS, HTML…Holy acronym, Batman! That is some impressive-sounding technical jargon, but what does it all mean? If you’re like many business owners new to the internet marketing game, you might be feeling a little lost during conversations with your SEO company. Backlink what?  you may wonder. Landing page who? And what the heck is a keyword, anyway? The following guide should help translate some…read more →

Say “Hello” to Ello

Say “Hello” to Ello

If you’re not already on Ello you’ve at least heard about it, but you probably still have some unanswered questions about the way it works.  Join the club. Though I’ve only been playing with it for a couple of days, I would like to think that I’ve got a decent handle on the emerging social platform, thanks to some lucky clicks and…read more →

The Rise of the Phablet

The Rise of the Phablet

  As smart phones continue to reign supreme in terms of usage, Internet searches and just about anything else in today’s tech driven world, a new class of mobile devices aim to go big or go home. With Apple’s release of the iPhone 6 Plus that features a 5.5″ screen, phablet devices (a mix between a smart phone and a…read more →

The War On Yelp

The War On Yelp

As an average person and normal Internet user, I don’t mind Yelp. It helps me find new restaurants, connects me with users who have similar tastes and gives me an “honest” look at whether I should give my money to an establishment. But as someone who’s helping to grow small businesses, I have a tumultuous relationship with the platform. Since…read more →

How To Optimize AdWords Using Google Analytics (Infographic)

How To Optimize AdWords Using Google Analytics (Infographic)

We all know that once an AdWords campaign is created you can’t just set it and forget it. Campaigns should always be tweaked to ensure successful performance. According to the Google Hangout: Improve AdWords with Google Analytics Data, the Google Analytics reports below can help optimize your AdWords campaigns. Location Report In Google Analytics, you can view the highest converting locations. Add…read more →

How Google’s Latest Patent Will Optimize Search Engine Results

How Google’s Latest Patent Will Optimize Search Engine Results

We’ve all been in this situation before: You’re sitting on the couch watching that oh-so-addictive television show with a friend or significant other, when a new actor is thrown into the mix. But instead of simply acknowledging the new character, and wondering how the show’s plot will be affected by their addition, you find yourself suddenly unable to concentrate on…read more →

What We Can Learn from Corporate Hashtag Fails

What We Can Learn from Corporate Hashtag Fails

Corporations want nothing more than to be accepted — into your home, onto your bank statement, and now on your twitter feed. With social media playing an integral part of any smart brand’s online marketing strategy, hitting the most popular platforms would make the most sense, right? Not always. A few corporate tweets here and there are tolerable, but it…read more →