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What Are Landing Pages and Can They Help Your SEO Strategy?

What Are Landing Pages and Can They Help Your SEO Strategy?

By now most of us understand that if we want to produce an effective marketing campaign, we need to optimize our website to encourage traffic. Increasing traffic to your site is a great way to expose your product or service to many more people. Incoming traffic, however, means nothing to your bottom line if you can’t convert. When we refer…read more →

What To Look For In A SEO Company

What To Look For In A SEO Company

While many people are finally starting to understand what SEO actually is, there is still a great divide between individuals that know what legitimate search engine optimization looks like compared to improper marketing practices. As more attention is placed on the Internet and smart phones, it becomes more important by the day to have an effective and ethical SEO strategy for…read more →

When Hashtags Go Wrong

When Hashtags Go Wrong

When used properly, hashtags can be a great tool to promote your business through social media. They were created for twitter to help group similar tweets into one category, and increase visibility of posts related to trending topics as a result. Due to a higher level of exposure, using them correctly can help increase the traffic to your social media…read more →

Men vs. Women: The Social Media Edition

Men vs. Women: The Social Media Edition

Everyone’s heard the phrase, “women are from Venus, men are from Mars.” As it happens, and as you may have guessed from communications stereotypes, these two planets’ descendants utilize social media in two totally different ways. In a recent study, Microsoft noted a distinct differentiation between behaviors in male and female Internet usage, including privacy settings and overall level of…read more →

7 Quick Tips for Better Writing

7 Quick Tips for Better Writing

When it comes to writing for your blog, practice makes perfect. The more you write, the more you improve! In the meantime, here are a few tips to keep in mind to up the quality of your writing. 1) Eliminate weak modifiers If you are using “really” or “very” in your writing, chances are you could be using a more descriptive…read more →

SEO Trends for 2015

SEO Trends for 2015

We’ve said it before, we’ll say it again now, and continue to say it until we’re blue in the face. SEO never ever dies, but it’s always in a perpetual state of change. SEO firms are constantly locked in an accelerated darwinian battle, always having to continuously evolve in order to stay relevant. As long as SEO has had a horse…read more →

Will 2015 Be The Year Of Mobile Advertising?

Will 2015 Be The Year Of Mobile Advertising?

As the new year begins, it’s always interesting to take a look into the future and predict what could be happening in the upcoming year in the field of marketing. One trend that many experts predict will dominate 2015 is the use of mobile advertising by brands to push products to consumers using mobile devices. With smart phones and tablets…read more →

5 Reasons You Should Consider PPC

5 Reasons You Should Consider PPC

By Reannon Muth PPC stands for “Pay-Per-Click” and it’s a fast (and sometimes inexpensive) way to get your brand, service or product seen by targeted customers. You create an ad targeting a specific search term and your ad will show up in search results whenever someone searchers for that term in a search engine. Here are a few reasons why PPC…read more →

16 Super Simple Ways You Can Use Social Media to Promote Your Business

16 Super Simple Ways You Can Use Social Media to Promote Your Business

By Reannon Muth Social media ain’t rocket science. The following are some ways you can gain followers, increase brand awareness and capture leads using Facebook, Twitter and Instagram. 1. Social media is a great way to “spy” on your competition. Analyze what marketing efforts they’re experimenting with and see which endeavors are producing results. Copy or improve on what they’re doing 2. You…read more →

2014’s Biggest Social Media Trends

2014’s Biggest Social Media Trends

2014 was truly a beautiful year for social media. Though I certainly hope to see some of the year’s social media trends put to rest in 2015 (*ahem* selfies), 2014 was a pretty big year in terms of businesses on platforms like Twitter, Facebook and even Instagram. Join me as I reflect on a few of 2014’s dominant social media…read more →