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Why You Should Never Let An Intern Manage Your Social Media Marketing

Why You Should Never Let An Intern Manage Your Social Media Marketing

  Are you considering handing your company's social media reins over to that young, energetic, constantly-plugged-in intern who seems so knowledgeable on all things social? Not so fast. While interns may be enthusiastic about social networking, giving an intern complete control over your company's social media marketing can be a big mistake. It doesn't take much for a brand's social…read more →

5 SEO and Social Media Resolutions to Make in 2014

5 SEO and Social Media Resolutions to Make in 2014

A new year is the perfect time to freshen your social media and marketing content. These 5 resolutions will improve your SEO and social media game for 2014. 1. I Will Create Content for the Reader and Not the Link Matt Cutts and other Google representatives have been harping on this for quite some time, but 2014 will bring a…read more →

The Anatomy of a Perfect Blog Post: How To Format a Blog So People Will Actually Read It

The Anatomy of a Perfect Blog Post: How To Format a Blog So People Will Actually Read It

Let's get something unpleasant out of the way first: No one reads your blog posts. At least not in the way you think they do. Internet readers are, sadly, a lazy bunch. According to Problogger.net, the average blog visitor spends just 96 seconds reading a post. 96 seconds! This tells us that the typical visitor isn't so much reading a blog as…read more →

SEO in 2014: 4 Marketing Trends to Watch Out For

SEO in 2014: 4 Marketing Trends to Watch Out For

The calendars aren't the only things changing this January. Expect 2014 to usher in these four SEO marketing trends. Content Marketing is Growing More than Ever Before Google increasingly aims to support companies with powerful content marketing. Frequently posting helpful content is essential in keeping a site fresh. It also aids with social signals and shows Google that the site is…read more →

Social Sharing Basics: Make People Feel Smart

Social Sharing Basics: Make People Feel Smart

Social media users like to look good. Take one look at your social media feeds, which are likely to be filled with flattering selfies, vacation photos, and “BEST WEEKEND EVER!” status updates, and this should come as no surprise. The same principle applies when people share content. They want to share things that make them look good. What does this mean…read more →

Youtube Comments Just Got “Better”

Youtube Comments Just Got “Better”

Youtube recently announced that their comments just got better – depending on what your definition of "better" is. Their latest integration attempt is merging Google+ with YouTube, creating an entirely new YouTube comment interface. The switch requires users to be signed in to a G+ account in order to leave a comment on a video. The folks at Google think this will…read more →

SEO is Different, Not Dead: The Future of Internet Marketing

SEO is Different, Not Dead: The Future of Internet Marketing

Over the past few years, Google released a series of major algorithm updates that have made it more difficult to manipulate search engine results, leaving many people to wonder: is SEO dead? That depends on what your definition of SEO is. What is SEO? In basic terms, SEO stands for Search Engine Optimization. The core of SEO involves making websites more…read more →

Stop Trying to Make Google Plus Happen

Stop Trying to Make Google Plus Happen

When Google bought YouTube back in 2006, we knew something was in the works but we never imagined it would be this. A new commenting system on the YouTube interface requires users to have (and be signed into) a Google+ account or create a new YouTube channel under a different name. This allows (or forces, depending on who you talk…read more →

More Googleability Attracts More Business

More Googleability Attracts More Business

Googleability: the likelihood of being found by an Internet search engine, specifically Google. Here are a few important aspects to reaching a desireable level of Googleability: 1. Blog well and blog often. How else do you expect to get your content out there?! 2. Use social media profiles efficiently. They allow for increased visibility on the Web. 3. Keep your…read more →

Social Media Plays Key Role in Preventing Cyberbullying

Social Media Plays Key Role in Preventing Cyberbullying

October is a busy month for a lot of reasons. Not only does it host Halloween and the beginning of fall, but it's also home to Columbus Day and National Breast Cancer Awareness Month. However, one of the most important reasons to celebrate October is its significance for accommodating National Bullying Prevention Month. Since ADvise Media is an Internet marketing company…read more →