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Your Tweets Will Soon Appear In Google Search Results

Your Tweets Will Soon Appear In Google Search Results

Twitter and Google are in looooove. Okay, not really. But Twitter recently reached a deal with Google that will allow tweets from its users instantly searchable. So if you’re an angsty Tweeter, be careful what you post because your mean moments will soon be in search results for everyone to see. On the plus side, this transaction is a huge…read more →

5 Social Media Mistakes to Avoid Making

5 Social Media Mistakes to Avoid Making

Navigating the social media waters is no easy task for any company, let along those companies who are new to the process. Here are seven mistakes to avoid if you are new to social media. 1) Buying likes or followers The point of participating in social media is create engaging content that will attract individuals to your business. If you post…read more →

Your Business Should be Using Pinterest. Here’s Why:

Your Business Should be Using Pinterest. Here’s Why:

As social networks go, Pinterest is kind of the middle child of the family, constantly being out-shined by its siblings Facebook and Twitter. As a business owner, overlooking Pinterest in your Internet marketing strategy is a foolish move. According to Forbes, 85% of Pinterest users are women and women have $7 trillion in buying power [cue “cha-ching” noise]. If you’re not…read more →

The Growing Popularity Of Digital Stickers

The Growing Popularity Of Digital Stickers

While many brands were solely focused on producing a memorable Super Bowl advertisement, one company decided to make their impact felt away from television sets. By utilizing what are known as digital stickers, beer giant Miller Light was able to get their message seen by millions of people, even after their advertisement had already aired. But what exactly are digital…read more →

McDonald’s Gives Away Food In An Effort To Stay Relevant

McDonald’s Gives Away Food In An Effort To Stay Relevant

McDonalds is one of the most universally recognized brands in the world. According to Statista, the company currently operates over 35,000 of their restaurants worldwide. Although the company reported over $28 billion in worldwide revenue last year, it seems as though they have also been experiencing stagnant sales due to controversy and a turbulent power shift within the company. This…read more →

The Best/Worst Advertisement of Super Bowl XLIX

The Best/Worst Advertisement of Super Bowl XLIX

Whether you love or hate American football, there’s no denying that the Super Bowl generates some of the greatest advertisements of all time. When a 30 second spot costs somewhere in the range of $4 million, it’s no surprise that companies always bring their A-game every year. Super Bowl XLIX was no different. From the funny, to the obscene, to the sexual,…read more →

Tess Holliday and the #EffYourBeautyStandards Movement

Tess Holliday and the #EffYourBeautyStandards Movement

  Do a Google search for Tess Holliday and you will not be disappointed. Not only is she the first plus-size model to be signed to a major modeling agency, but she’s completely renovated how women encourage each other and themselves with the hashtag #EffYourBeautyStandards. Tess is a cool size 22, and at her height and weight, she’s breaking traditional…read more →

Social Media Etiquette for Brands

Social Media Etiquette for Brands

According to an entrepreneur.com article, about 80% of small to medium-sized businesses have integrated social media marketing into their overall internet marketing strategy. As a young 20-something who grew up side-by-side with early social media platforms (I’m looking at you, MySpace!), seeing this level of integration tickles me pink. But not all of these businesses are #DoingItRight. Social media users,…read more →

Companies Pre-Release Game Ads to Drive Online Viewership

Companies Pre-Release Game Ads to Drive Online Viewership

This Sunday is the football championship game and it is estimated to be viewed by at least 113 million Americans. Although many viewers are excited to see the result of the “deflate gate” controversy, many more are excited to see what advertisers have up their sleeves this year. With that many domestic viewers and even more internationally, the big game…read more →

Four of Five Companies Expanding Digital Marketing Budgets

Four of Five Companies Expanding Digital Marketing Budgets

In the era of smart phones and tablets, it is becoming more important by the day to have an effective digital marketing strategy in place for your company. With so many eyeballs focused on digital screens, businesses are looking to significantly enhance digital marketing budgets in the coming year. Find out which digital marketing jobs are in high demand and…read more →