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50 Shades of Marketing & Merchandising

50 Shades of Marketing & Merchandising

If your home also functions as a rock, you might not be aware of the buzz surrounding the theatrical release of the film adaptation of the risqué novel 50 Shades of Grey. But for the rest of us, it has been difficult to avoid the onslaught of marketing, merchandising and advertisements promoting the film’s release. With so much hype surrounding…read more →

5 Tips for Making your Advertising Dollars Go Further

5 Tips for Making your Advertising Dollars Go Further

No matter your marketing budget, big or small, every dollar counts. Here are five tips to help your dollar stretch just a little bit farther. 1) Identify your audience Before even thinking about advertising, consider who it is you are trying to sell to. Will your product be sold primarily to men or women? Is your product appealing to the…read more →

Hashtags Might Be the Key To Success For Your Next Marketing Campaign

Hashtags Might Be the Key To Success For Your Next Marketing Campaign

If you were one of the 114 million people watching this years National Championship football game, you might have noticed a trend in the advertisements being aired. Almost half of the companies who advertised during last week’s big game incorporated some sort of custom hashtag. Hashtags started as a way to categorize terms on Twitter and were almost immediately written off…read more →

Your Tweets Will Soon Appear In Google Search Results

Your Tweets Will Soon Appear In Google Search Results

Twitter and Google are in looooove. Okay, not really. But Twitter recently reached a deal with Google that will allow tweets from its users instantly searchable. So if you’re an angsty Tweeter, be careful what you post because your mean moments will soon be in search results for everyone to see. On the plus side, this transaction is a huge…read more →

5 Social Media Mistakes to Avoid Making

5 Social Media Mistakes to Avoid Making

Navigating the social media waters is no easy task for any company, let along those companies who are new to the process. Here are seven mistakes to avoid if you are new to social media. 1) Buying likes or followers The point of participating in social media is create engaging content that will attract individuals to your business. If you post…read more →

Your Business Should be Using Pinterest. Here’s Why:

Your Business Should be Using Pinterest. Here’s Why:

As social networks go, Pinterest is kind of the middle child of the family, constantly being out-shined by its siblings Facebook and Twitter. As a business owner, overlooking Pinterest in your Internet marketing strategy is a foolish move. According to Forbes, 85% of Pinterest users are women and women have $7 trillion in buying power [cue “cha-ching” noise]. If you’re not…read more →

The Growing Popularity Of Digital Stickers

The Growing Popularity Of Digital Stickers

While many brands were solely focused on producing a memorable Super Bowl advertisement, one company decided to make their impact felt away from television sets. By utilizing what are known as digital stickers, beer giant Miller Light was able to get their message seen by millions of people, even after their advertisement had already aired. But what exactly are digital…read more →

McDonald’s Gives Away Food In An Effort To Stay Relevant

McDonald’s Gives Away Food In An Effort To Stay Relevant

McDonalds is one of the most universally recognized brands in the world. According to Statista, the company currently operates over 35,000 of their restaurants worldwide. Although the company reported over $28 billion in worldwide revenue last year, it seems as though they have also been experiencing stagnant sales due to controversy and a turbulent power shift within the company. This…read more →

The Best/Worst Advertisement of Super Bowl XLIX

The Best/Worst Advertisement of Super Bowl XLIX

Whether you love or hate American football, there’s no denying that the Super Bowl generates some of the greatest advertisements of all time. When a 30 second spot costs somewhere in the range of $4 million, it’s no surprise that companies always bring their A-game every year. Super Bowl XLIX was no different. From the funny, to the obscene, to the sexual,…read more →

Tess Holliday and the #EffYourBeautyStandards Movement

Tess Holliday and the #EffYourBeautyStandards Movement

  Do a Google search for Tess Holliday and you will not be disappointed. Not only is she the first plus-size model to be signed to a major modeling agency, but she’s completely renovated how women encourage each other and themselves with the hashtag #EffYourBeautyStandards. Tess is a cool size 22, and at her height and weight, she’s breaking traditional…read more →