Blog

How to Get Your Doctorate in a Day

How to Get Your Doctorate in a Day

  Kellen Kautzman began his internet marketing career as a professional blogger and has worked with hundreds of clients over the years. Prior to his career in the world of internet marketing he was a teacher where he honed his public speaking skills, motivating students of all ages to learn language. He has taught every grade K-12 and adults. His…read more →

Search Engine History 101

Search Engine History 101

The search engine algorithms used by Google are constantly changing to be both more accurate and efficient. As Google changes, the websites and blogs indexed by it will also need to change to match the new algorithms and continue to rank well in Google’s search results. Google Panda Google Panda is a content filter that was introduced into Google’s search…read more →

Shortened URLs Increase Clickthough Rates (CTR)

Shortened URLs Increase Clickthough Rates (CTR)

For years, digital marketers have been using shortened URLs for many purposes, especially when space is of the essence. Bitly has long been the leader in providing a quick, easy way to get a shorter URL. The company is considered the leading link management platform on the web. In creating the title of blogs and landing pages, many times there’s a long…read more →

Starting Your First PPC Ad Campaign

Starting Your First PPC Ad Campaign

On the web, marketers use various strategies to drive traffic to their products and services – which hopefully result in qualified leads and sales. Two of the main ways to attract new prospects include organic content marketing and PPC (pay per click) marketing. PPC is also called SEM (search engine marketing), or paid search. Today, we’re talking about PPC. What’s…read more →

“Six Degrees” Shifts as (Digital) World Grows

“Six Degrees” Shifts as (Digital) World Grows

Whether it’s The Following TV series (2013-2015) or his upcoming movie, Black Mass, what actor Kevin Bacon is best known for came back into the spotlight this week. Facebook Says We’re All Getting Closer An article by Max Slater-Robins on February 4, 2006 in Business Insider says that Facebook is now challenging past research — and the pop culture notion…read more →

Using Listicles (Part List, Part Article)

Using Listicles (Part List, Part Article)

You know, there are many parallels between journalism and blogging. One of the current content trends in both fields is the listicle. A listicle is defined as a short article that uses a list as a way to organize web content. A typical listicle usually features a cardinal number in its title, such as “10 Ways To Have Fun in…read more →

Thinking Differently About Content Creation

Thinking Differently About Content Creation

One of my associates just sent me an article… I want to share with you. Today, in the blog on Contently.com, Dillon Baker offers a new take on an old practice: using divisible and additive content. If you’ve recently launched a web site and want to use content you’ve written in the past, or you have a longer piece of…read more →

Using Ephemeral Marketing and Snapchat

Using Ephemeral Marketing and Snapchat

Recently, Hubspot named Ephemeral Marketing as a “game-changer, as “one of the “top seven marketing trends to watch” for 2016. Here’s what Ephemeral Marketing is and why it matters to you and your company’s web content and digital marketing activities: According to Dictionary.com, ephemeral means “lasting for a very short time or “having a very short life cycle.” Synonyms include:…read more →

Use Mobile Marketing To Increase Sales

Use Mobile Marketing To Increase Sales

In 2016, creating and successfully establishing a strong mobile marketing strategy as part of your company’s overall Digital Marketing Plan is essential. During 2015, as most know, Google began penalizing web sites if they were not mobile — and for good reason. With their Hummingbird update, they made it clear that the future of search is mobile and websites that…read more →

Twitter to Launch “Beyond 140,” Ditching Character Limit

Twitter to Launch “Beyond 140,” Ditching Character Limit

Soon, marketers won’t be limited to 140 characters for each tweet. Some think this is a great move, while others cringe at the thought. Recode is reporting that Twitter is building a new feature called “Beyond 140″ that will allow users to tweet longer messages. Sources say that it will be launched in March or April 2016 and that the…read more →