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The Growing Popularity Of Digital Stickers

The Growing Popularity Of Digital Stickers

While many brands were solely focused on producing a memorable Super Bowl advertisement, one company decided to make their impact felt away from television sets. By utilizing what are known as digital stickers, beer giant Miller Light was able to get their message seen by millions of people, even after their advertisement had already aired. But what exactly are digital…read more →

McDonald’s Gives Away Food In An Effort To Stay Relevant

McDonald’s Gives Away Food In An Effort To Stay Relevant

McDonalds is one of the most universally recognized brands in the world. According to Statista, the company currently operates over 35,000 of their restaurants worldwide. Although the company reported over $28 billion in worldwide revenue last year, it seems as though they have also been experiencing stagnant sales due to controversy and a turbulent power shift within the company. This…read more →

The Best/Worst Advertisement of Super Bowl XLIX

The Best/Worst Advertisement of Super Bowl XLIX

Whether you love or hate American football, there’s no denying that the Super Bowl generates some of the greatest advertisements of all time. When a 30 second spot costs somewhere in the range of $4 million, it’s no surprise that companies always bring their A-game every year. Super Bowl XLIX was no different. From the funny, to the obscene, to the sexual,…read more →

Tess Holliday and the #EffYourBeautyStandards Movement

Tess Holliday and the #EffYourBeautyStandards Movement

  Do a Google search for Tess Holliday and you will not be disappointed. Not only is she the first plus-size model to be signed to a major modeling agency, but she’s completely renovated how women encourage each other and themselves with the hashtag #EffYourBeautyStandards. Tess is a cool size 22, and at her height and weight, she’s breaking traditional…read more →

Social Media Etiquette for Brands

Social Media Etiquette for Brands

According to an entrepreneur.com article, about 80% of small to medium-sized businesses have integrated social media marketing into their overall internet marketing strategy. As a young 20-something who grew up side-by-side with early social media platforms (I’m looking at you, MySpace!), seeing this level of integration tickles me pink. But not all of these businesses are #DoingItRight. Social media users,…read more →

Companies Pre-Release Game Ads to Drive Online Viewership

Companies Pre-Release Game Ads to Drive Online Viewership

This Sunday is the football championship game and it is estimated to be viewed by at least 113 million Americans. Although many viewers are excited to see the result of the “deflate gate” controversy, many more are excited to see what advertisers have up their sleeves this year. With that many domestic viewers and even more internationally, the big game…read more →

Four of Five Companies Expanding Digital Marketing Budgets

Four of Five Companies Expanding Digital Marketing Budgets

In the era of smart phones and tablets, it is becoming more important by the day to have an effective digital marketing strategy in place for your company. With so many eyeballs focused on digital screens, businesses are looking to significantly enhance digital marketing budgets in the coming year. Find out which digital marketing jobs are in high demand and…read more →

Obama Used “Instagram” in a SOTU Speech And It Made Me Happy

Obama Used “Instagram” in a SOTU Speech And It Made Me Happy

If you don’t think this is a big deal, just think of how many State of the Union addresses there have been before. Woodrow Wilson was the first to start delivering these speeches in 1913, and every president after him (with the exception of Hoover), has given at least one State of the Union address. Including President Obama’s 2015 speech, there…read more →

Twitter Translator: Powered by Bing

Twitter Translator: Powered by Bing

Since its debut back in the dark ages, the Internet has done its part in bringing the corners of the world increasingly closer. Last summer during the World Cup, Twitter tested a new tool to shrink the globe just a little more: An in-app and on-site translation feature. Upon the tournament’s end, the feature disappeared without a trace. As of…read more →

Mind = Blown | The Black Mirror Effect

Mind = Blown | The Black Mirror Effect

All we’ve been able to talk about all week at ADvise Media is Black Mirror. If you haven’t had a chance to check it out, it’s a UK series that’s currently being streamed on Netflix, and it dives into the effects that technology has on our lives. There are only seven episodes, so if you’re interested in watching, savor each…read more →