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Social Media Campaign Fail: Why you should be placing Facebook ads

Social Media Campaign Fail: Why you should be placing Facebook ads

In today's competitive marketing world, it's easy to throw money at traditional advertising methods. If your target audience is an older crowd with lined pockets, your company or brand might be able to thrive on print, radio and television ads alone. But for many young startups, whose target customers are the young, internet-savvy type, the traditional means of getting a…read more →

Internet Marketing 101: 3 Ways to Make Your Blogs Less…Bad

Internet Marketing 101: 3 Ways to Make Your Blogs Less…Bad

    You just posted a new blog about your trip to Zimbabwe to sew clothes for homeless children.  It got four hits.  One was your mother.  Why?  Here are three things all bloggers need to know: (1) Don't [try to] get fancy. IsN't It ReAlLy DiStRaCtInG tRyInG tO rEaD wHeN i TyPe LiKe ThIs?  It's not creative.  It's not…read more →

Digital Video is Firmly Rooted and Growing

Digital Video is Firmly Rooted and Growing

Video saw the greatest increase in spending among all US digital ad formats from 2012 to 2013 and is expected to reach $4.14 billion by the end of the year, according to comScore. This is echoed in this year’s survey with 66 percent of respondents including video in more than half of their digital RFPs. In fact, 75 percent of…read more →

Manage Your Facebook Timeline For Success

Manage Your Facebook Timeline For Success

Facebook Timeline officially unveiled Brand Pages in March of 2012, but many marketers still aren’t sure how to get the most from the new(ish) design. Fan growth has decreased since the introduction of the Timeline, so if your brand's Facebook is suffering from slowdown, here are some tips to help you recoup. There are some things that remain a standard…read more →

A Professionals Guide To LinkedIn Ads

A Professionals Guide To LinkedIn Ads

LinkedIn Advertising gives business SEO and SEM professionals access to millions of business decision makers. As of September 20, 2012 LinkedIn was able to claim more than 187 million members in over 200 countries making it the largest web based professional network in the world. While the site does offer the ability to reach a vast amount of people, many advertisers…read more →

Marketing Tips: Building A Strong LinkedIn Company Page

Marketing Tips: Building A Strong LinkedIn Company Page

With a number of social media outlets to choose from to grow your business, it can be difficult to know exactly which avenue to take. But LinkedIn is one of the fastest growing, business-oriented social media sites that can help you enhance your business, while also engaging new followers. Here are some simple steps to follow that will help you…read more →

Internet Marketing 101: Tumblr for Brands

Internet Marketing 101: Tumblr for Brands

Often overlooked, yet certainly not under utilized, Tumblr is a prime example of a social media platform that is highly successful, especially for building and maintaining brand awareness among businesses — both large and small. From popular brands like Calvin Klein, Adidas and Glamour to companies such as The New Yorker and The Economist, Tumblr has businesses blogging in ways…read more →

Social Media Must-Haves: Why Your Business Needs Google Plus

Social Media Must-Haves: Why Your Business Needs Google Plus

Today it's nearly impossible for a business to not have at least a toe in the waters of social media, but if you want to be actively involved in social media and engage your clientele, then a social media expert you must become. Google Plus is one way to increase your social media presence in a big way.  1. +1…read more →

The Keys to SEO Success In 2013

The Keys to SEO Success In 2013

2012 was a roller coaster for search marketing. Google updated its algorithm multiple times throughout the year, leaving internet marketers with an ever-evolving rule book to follow. Despite the changes, the value of driving incremental revenue and leads has remained the same. 2013 will bring a new host of hurdles and opportunities for innovative internet marketing professionals. Here are a…read more →

What is PPC and Why Should I Use It?

What is PPC and Why Should I Use It?

Pay per click, also known as PPC, is a common form of online marketing that allows traffic to be driven to a website and thus increases the number of clicks or viewers dialing in on a company's website. A company can buy a banner or other clickable ad on a website that links to their site or where they would…read more →