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What Kim Kardashian Can Teach Us About Social Media Marketing

What Kim Kardashian Can Teach Us About Social Media Marketing

By: Reannon Muth   Kim Kardashian: Internet Marketing Genius? Love or hate her, you have to admit Kim Kardashian is great at self promotion. There’s nary a week that goes by that she isn’t making social media and tabloid headlines. You can look no further than this past week’s BOOTYful Twitter photo that had the internet abuzz and rumors flying that…read more →

The Secret Formula for the Perfect Viral Share

The Secret Formula for the Perfect Viral Share

By Ivan Serrano When you create a piece a viral content, it might feel like winning the lottery. However, there are a few things you can do to create content that has a higher chance for more social shares. Content goes viral because it taps into the emotions of readers and provides them with valuable information. While it might seem…read more →

The Logic Behind Social Media Sharing

The Logic Behind Social Media Sharing

Generation Like, a Frontline PBS documentary, examined social media’s impact on millennials and society as a whole. What it revealed, as you may be able to guess, is that the influence we place on social media has outgrown its cookie sheet, so to speak. The amount of weight that is placed behind a ‘like,’ a ‘favorite’ or a ‘retweet’ is almost invaluable. Your…read more →

America’s Technological Revolution

America’s Technological Revolution

Dethroning a king who has reigned supreme for decades is no easy feat. It takes time, dedication and a burning desire to rule that can’t be tamed by anything less than acquiring absolute authority. Revolutionaries lead the charge, believing with absolute certainty that their ideologies will bring about a newer, better way of life. Naysayers have their doubts, unable to…read more →

Should your brand align with a popular cause?

Should your brand align with a popular cause?

  Todd recently directed me toward an article in AdAge about marketers aligning their branding efforts with feminist causes. The article talked about how bigger companies, like Dove and Under Armour, are using female empowerment to help sell product. You may have even seen a recent Verizon ad that detailed how we subconsciously push younger women out of more scientific…read more →

What You Might Have Wrong About SEO

What You Might Have Wrong About SEO

When it comes to SEO, there are many things that people believe to be true that are actually invalid. Whether it’s old SEO tactics that have fallen by the wayside or a lack of respect to the almighty Google updates, there are some aspects of SEO that have significantly changed over the past few months. Here are some things that…read more →

How To Not Waste Your Time On Social Media

How To Not Waste Your Time On Social Media

Tailoring your social media usage to your target audience is something most marketers gloss over. For many, being as active as possible on as many platforms as possible is supposed to give you a wider reach and a bigger audience. But from what I’ve seen, spreading yourself (and your brand) too thin will only alienate potential customers. Let’s say you’re…read more →

The New and “Improved” Twitter

The New and “Improved” Twitter

After a lengthy experiment revealed that the majority of users enjoy seeing random, extra tweets in their timelines, Twitter has decided to continue including them. This means you will no longer see tweets specifically from people you choose to follow, but also recommended tweets on recommended topics from recommended accounts based on your Twitter activity. I am sad to hear…read more →

Is Your Website Still Engaging?

Is Your Website Still Engaging?

  Living in the age of smart phones, it is entirely possible for a customer to find your company’s website before they even know the name of your business. With the Internet changing on a daily basis, the website that you were so proud of just one year ago could be tired and outdated by the time you finish reading this…read more →

Facebook Planning to Take Down Fake Like Farms

Facebook Planning to Take Down Fake Like Farms

If you’re the Admin of a Facebook page, chances are you’ve considered buying Likes to help boost the growth of your company on the social network. At AMG, we’ve been discouraging this practice since its inception, and finally Facebook is catching up. In a new campaign, Facebook is intending to go after companies who sell low-quality and spam Likes. These…read more →