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Why Businesses Should Invest in Local SEO

Why Businesses Should Invest in Local SEO

Search engine optimization is a phrase that is on every business owner and technology blogger’s lips. Everyone has an opinion as to why you definitely need or don’t have to worry about SEO. At the end of the day, it comes down to one simple fact—SEO works, especially if you know what to focus on. For many businesses, investing in…read more →

Looking Back at the Top Advertising Campaigns of 2014

Looking Back at the Top Advertising Campaigns of 2014

  With 2014 coming to a close, it’s always interesting to take the time to look back on the year by reviewing the advertisements that made an impact on society. While some ads came and went, other marketing campaigns were unavoidable and will help shape the state of advertising in the upcoming year. From unique black and white footage to cute…read more →

Why People Favorite your Tweets but Don’t Retweet Them

Why People Favorite your Tweets but Don’t Retweet Them

I have always loved Twitter for it’s simplistic user interface. Similar to In-N-Out Burger’s menu, you have very few choices but all are great options that serve a particular purpose. Crafting a tweet or retweeting someone else’s tweet is pretty self-explanatory: You want to share the thought with your followers, and potentially their followers. But what about the “favorite” option?…read more →

Sick of Advertising? Move to France

Sick of Advertising? Move to France

  In today’s fast moving society, it is commonplace to see advertisements for products and services in nearly all aspects of public life. From billboards pushing alcoholic beverages to full page print ads suggesting you pick up a new vehicle, it can seem like the messages that brands are marketing to consumers have become impossible to ignore. But one city…read more →

Pizza Hut Makes Changes to Menu and Marketing Strategy

Pizza Hut Makes Changes to Menu and Marketing Strategy

  With their stake in the marketplace dwindling over the past couple years, Pizza Hut has started rolling out a complete overhaul of their menu, marketing campaign and just about everything else associated with the brand. Attempting to diversify their menu with interesting new flavors and ingredients, Pizza Hut is gearing up for the biggest changes in the company’s 56-year…read more →

4 Changes To Your Favorite Social Media Platforms

4 Changes To Your Favorite Social Media Platforms

November was a big month for changes and . Not only did the weather here in Vegas finally start feeling like winter, but some of our favorite social media channels took to updating themselves. Below is a short (but sweet) list of some of the most noticeable internet marketing changes and updates you may have seen this month… 1. Instagram…read more →

Leave a LASTing Impression on Customers

Leave a LASTing Impression on Customers

SMX has just wrapped up here in Vegas. For those who were lucky enough to attend, the past two days have been jam packed with social media and internet marketing words of wisdom. For those of us who were stuck at home, however, there is still hope to grab some key takeaways from the brilliant presentations. I found Nikki Fica‘s presentation,…read more →

Merry Marketing: Social Media & the Holiday Season

Merry Marketing: Social Media & the Holiday Season

  No time of year is more festive and joyful than the holiday season. With plenty of snow, family time and heavy meals on the horizon, marketers are gearing up for yet another busy holiday season. But as the number of people shopping for gifts online increases, social media is being used more frequently to generate interest and sales for a…read more →

What Is Net Neutrality?

What Is Net Neutrality?

In the last few weeks, you may have seen the phrase “Net Neutrality” come up on your Facebook timeline, pop up in your RSS feeds, or rear its head on your Twitter home page. There’s been a lot of debate about the issue since ComCast decided to throttle the internet speed of users trying to access Netflix in hopes to…read more →

What Kim Kardashian Can Teach Us About Social Media Marketing

What Kim Kardashian Can Teach Us About Social Media Marketing

By: Reannon Muth   Kim Kardashian: Internet Marketing Genius? Love or hate her, you have to admit Kim Kardashian is great at self promotion. There’s nary a week that goes by that she isn’t making social media and tabloid headlines. You can look no further than this past week’s BOOTYful Twitter photo that had the internet abuzz and rumors flying that…read more →