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Loving Your Brand: If You Do, So Will They

Loving Your Brand: If You Do, So Will They

Have you ever heard the phrase “you get what you give?” It holds ground most anywhere, but is especially true in developing your company in terms of branding, messaging, and creating a unique and favorable identity among current and potential customers. If you approach your branding efforts with a lack of passion and emotion, people will pick up on it…read more →

6 Brands that are Doing Content Marketing the Right Way (And What We Can Learn from Them)

6 Brands that are Doing Content Marketing the Right Way (And What We Can Learn from Them)

By: Reannon Muth Before DVR and online streaming were invented, people watched commercials. Before digital media and blogs became mainstream, people read magazine advertisements. And before people became skilled web surfers and learned how to tune out website advertisements, banner ads and buttons had better success rates. This is because once upon a time, traditional marketing tactics actually worked. Now, however, the marketing game has changed – and irreversibly…read more →

Discovering SlideShare and Learning from Breaking Bad

Discovering SlideShare and Learning from Breaking Bad

Content marketing is everywhere lately. Brands are finding new and interesting ways to get their latest blog post or press release in front of the users who will love it the most. It's hard to scan a site like CNN or Buzzfeed without being targeted with content marketing strategies. It was this realization that led ADvise Media to SlideShare. SlideShare…read more →

6 Internet Marketing Tips for Small Business Owners

6 Internet Marketing Tips for Small Business Owners

  Social media and blogging (I.e, the "nuts and bolts of internet marketing) are easy if you're a popular or well-established brand. But what if you're a small business that's just starting out? Or what if the product or service you're selling isn't social media-friendly? Read on to learn what you can do. 1. Do a Full Audit of Your…read more →

Why You Should Never Let An Intern Manage Your Social Media Marketing

Why You Should Never Let An Intern Manage Your Social Media Marketing

  Are you considering handing your company's social media reins over to that young, energetic, constantly-plugged-in intern who seems so knowledgeable on all things social? Not so fast. While interns may be enthusiastic about social networking, giving an intern complete control over your company's social media marketing can be a big mistake. It doesn't take much for a brand's social…read more →

5 SEO and Social Media Resolutions to Make in 2014

5 SEO and Social Media Resolutions to Make in 2014

A new year is the perfect time to freshen your social media and marketing content. These 5 resolutions will improve your SEO and social media game for 2014. 1. I Will Create Content for the Reader and Not the Link Matt Cutts and other Google representatives have been harping on this for quite some time, but 2014 will bring a…read more →

The Anatomy of a Perfect Blog Post: How To Format a Blog So People Will Actually Read It

The Anatomy of a Perfect Blog Post: How To Format a Blog So People Will Actually Read It

Let's get something unpleasant out of the way first: No one reads your blog posts. At least not in the way you think they do. Internet readers are, sadly, a lazy bunch. According to Problogger.net, the average blog visitor spends just 96 seconds reading a post. 96 seconds! This tells us that the typical visitor isn't so much reading a blog as…read more →

SEO in 2014: 4 Marketing Trends to Watch Out For

SEO in 2014: 4 Marketing Trends to Watch Out For

The calendars aren't the only things changing this January. Expect 2014 to usher in these four SEO marketing trends. Content Marketing is Growing More than Ever Before Google increasingly aims to support companies with powerful content marketing. Frequently posting helpful content is essential in keeping a site fresh. It also aids with social signals and shows Google that the site is…read more →

Social Sharing Basics: Make People Feel Smart

Social Sharing Basics: Make People Feel Smart

Social media users like to look good. Take one look at your social media feeds, which are likely to be filled with flattering selfies, vacation photos, and “BEST WEEKEND EVER!” status updates, and this should come as no surprise. The same principle applies when people share content. They want to share things that make them look good. What does this mean…read more →

Youtube Comments Just Got “Better”

Youtube Comments Just Got “Better”

Youtube recently announced that their comments just got better – depending on what your definition of "better" is. Their latest integration attempt is merging Google+ with YouTube, creating an entirely new YouTube comment interface. The switch requires users to be signed in to a G+ account in order to leave a comment on a video. The folks at Google think this will…read more →