Blog

Does Your Social Media Need a Facelift?  (Yes.)

Does Your Social Media Need a Facelift? (Yes.)

      We understand. It's not easy. Why not let someone else do the dirty work for you?  Our social media company will get you lots of internet marketing love.  We specialize in SEO and SEM and a bunch of other acronyms most people don't understand. Contact us today to get your social networking pages a-hoppin.'     Megan Grant is a…read more →

In-Form and Function

In-Form and Function

This billboard for IBM’s Smarter Cities campaign might be the first advertisement that people fight to get in front of.   Advertisements are often described as frustrating, offensive, or intrusive, but rarely useful. A new campaign for IBM’s Smarter Cities initiative seeks to change that by turning billboards into ramps, benches, and shelters from the rain. The ads were developed in partnership…read more →

Marketing Your Business Blog: 5 Reasons Why Blogging is a lot like Dating

Marketing Your Business Blog: 5 Reasons Why Blogging is a lot like Dating

While blogging and dating may seem like two completely unrelated topics, in reality the components that make for a successful first date and a successful blog post aren't all that different. Read on to learn how to avoid these five common first-blog blunders. 1. First impressions are everything According to research conducted at New York University, upon meeting someone new,…read more →

Don’t Let Panda Get You: How Website SEO Can Protect Your Site

Don’t Let Panda Get You: How Website SEO Can Protect Your Site

You knew it was coming, and now it's here.  Actually, it was here about two years ago.  But the rules are more stringent than ever.  It's awesome news for quality websites, as all the cruddy ones full of fluff and spammy happenings are lowering in rankings. Not-so-awesome news for the cruddy websites full of fluff and spammy happenings. Pandas are…read more →

Hopping on the Instagram Bandwagon: Will It Help Your Marketing?

Hopping on the Instagram Bandwagon: Will It Help Your Marketing?

Instagram is all the rage these days.  You're on Instagram.  I'm on Instagram.  Your neighbors goldfish is on Instagram.  Can you use it for your business?  Yes!  Like every other social networking site, does it have its no-nos?  YES!  Here are three:   (1) Don't Post a Picture of Your Big Toe Or anything else similarly boring.  No one needs…read more →

Social Media Campaign Fail: Why you should be placing Facebook ads

Social Media Campaign Fail: Why you should be placing Facebook ads

In today's competitive marketing world, it's easy to throw money at traditional advertising methods. If your target audience is an older crowd with lined pockets, your company or brand might be able to thrive on print, radio and television ads alone. But for many young startups, whose target customers are the young, internet-savvy type, the traditional means of getting a…read more →

Internet Marketing 101: 3 Ways to Make Your Blogs Less…Bad

Internet Marketing 101: 3 Ways to Make Your Blogs Less…Bad

    You just posted a new blog about your trip to Zimbabwe to sew clothes for homeless children.  It got four hits.  One was your mother.  Why?  Here are three things all bloggers need to know: (1) Don't [try to] get fancy. IsN't It ReAlLy DiStRaCtInG tRyInG tO rEaD wHeN i TyPe LiKe ThIs?  It's not creative.  It's not…read more →

Digital Video is Firmly Rooted and Growing

Digital Video is Firmly Rooted and Growing

Video saw the greatest increase in spending among all US digital ad formats from 2012 to 2013 and is expected to reach $4.14 billion by the end of the year, according to comScore. This is echoed in this year’s survey with 66 percent of respondents including video in more than half of their digital RFPs. In fact, 75 percent of…read more →

Manage Your Facebook Timeline For Success

Manage Your Facebook Timeline For Success

Facebook Timeline officially unveiled Brand Pages in March of 2012, but many marketers still aren’t sure how to get the most from the new(ish) design. Fan growth has decreased since the introduction of the Timeline, so if your brand's Facebook is suffering from slowdown, here are some tips to help you recoup. There are some things that remain a standard…read more →

A Professionals Guide To LinkedIn Ads

A Professionals Guide To LinkedIn Ads

LinkedIn Advertising gives business SEO and SEM professionals access to millions of business decision makers. As of September 20, 2012 LinkedIn was able to claim more than 187 million members in over 200 countries making it the largest web based professional network in the world. While the site does offer the ability to reach a vast amount of people, many advertisers…read more →