Blog

The Beginner’s Guide to LinkedIn Networking

The Beginner’s Guide to LinkedIn Networking

Although it might seem new and scary to some, LinkedIn provides a number of powerful tools and techniques to help business professionals establish relationships. How to Connect The first step to the successful use of social media networks is to start making connections. You can do this on LinkedIn by searching for existing contacts and getting into the habit of…read more →

Using a Link Calculator Gives You The SEO Edge

Using a Link Calculator Gives You The SEO Edge

If you ask most webmasters how many links they have on the homepage of their site, they might say 20, 30 on the top end. The truth of that matter is that most homepages have more in the neighborhood of 60 to 80 links on the homepage, none of which are “no follow” links. Typically the home page has the…read more →

Pinterest is a Link Building Machine

Pinterest is a Link Building Machine

Building links used to be a spammy endeavour, even when you took the white hat approach. Now with social media sites like Pinterest, you can build thousands of links in a matter of months if you know what you’re doing. Build Out Your Boards Find the right mix of pins that you add that link to your site, and repins…read more →

Hashtags Help Link Building In Google Plus

Hashtags Help Link Building In Google Plus

Did you know that when you add a hashtag to a post in Google + that it can be indexed in a feed for that hashtag, adding additional links. As you can see in the example below the #depression hashtag is it's own page on Google + and posts with that hashtag appear in this feed. So let's assume that…read more →

The Follow, Unfollow Social Media Culture

The Follow, Unfollow Social Media Culture

Google's A+ Students Fails In The Real World If you listen to Google's explanation of how you are supposed to market on the internet, you'd end up spending a week creating a single piece of content that you would then distribute to your social media profiles that have 4 followers apiece. Magically, that content is supposed to go viral based…read more →

How to Help Your SEO Company Help You

How to Help Your SEO Company Help You

If you're a business owner, it's understandable that you might have some reservations about handing over your website to a complete stranger. Whether you've had a bad experience in the past, or you're new to the world of internet marketing, running a successful campaign takes trust and collaboration from both parties. Here are some tips on how to build a…read more →

The Do’s and Don’ts of Social Media

The Do’s and Don’ts of Social Media

    As internet marketing continues to gain popularity and essentially dominate the marketing world, social media presence also becomes increasingly important. With great power, comes great responsibility — social media presence can either make or break a company. Here’s what you need to know to ensure that your company’s social media efforts will foster a favorable outcome.   While these…read more →

Why Ranking #1 in Google Shouldn’t Be Your Only Goal

Why Ranking #1 in Google Shouldn’t Be Your Only Goal

The coveted number one slot in Google's SERP has long been the ultimate symbol of success in the SEO world, but does ranking first mean your business will be more successful? In the ever changing landscape of SEO, there are a growing number of reasons why ranking number one should not be your end goal. Here are 8 reasons why you shouldn't base…read more →

6 Brands that are Doing Content Marketing the Right Way (And What We Can Learn from Them)

6 Brands that are Doing Content Marketing the Right Way (And What We Can Learn from Them)

By: Reannon Muth Before DVR and online streaming were invented, people watched commercials. Before digital media and blogs became mainstream, people read magazine advertisements. And before people became skilled web surfers and learned how to tune out website advertisements, banner ads and buttons had better success rates. This is because once upon a time, traditional marketing tactics actually worked. Now, however, the marketing game has changed – and irreversibly…read more →

Discovering SlideShare and Learning from Breaking Bad

Discovering SlideShare and Learning from Breaking Bad

Content marketing is everywhere lately. Brands are finding new and interesting ways to get their latest blog post or press release in front of the users who will love it the most. It's hard to scan a site like CNN or Buzzfeed without being targeted with content marketing strategies. It was this realization that led ADvise Media to SlideShare. SlideShare…read more →