Blogging

Using Listicles (Part List, Part Article)

Using Listicles (Part List, Part Article)

You know, there are many parallels between journalism and blogging. One of the current content trends in both fields is the listicle. A listicle is defined as a short article that uses a list as a way to organize web content. A typical listicle usually features a cardinal number in its title, such as “10 Ways To Have Fun in…read more →

Thinking Differently About Content Creation

Thinking Differently About Content Creation

One of my associates just sent me an article… I want to share with you. Today, in the blog on Contently.com, Dillon Baker offers a new take on an old practice: using divisible and additive content. If you’ve recently launched a web site and want to use content you’ve written in the past, or you have a longer piece of…read more →

How SEO Will Change in 2016

How SEO Will Change in 2016

Jayson DeMers recently published a good article on Forbes.com about what to look for in SEO (search engine optimization) in 2016, and in turn, which marketing strategies you may want to adopt to stay competitive. First, he summarized some of the biggest changes in SEO during 2015, including: – The “Mobilegeddon update,” which penalized sites lagging behind in the mobile compliance area…read more →

Discovering SlideShare and Learning from Breaking Bad

Discovering SlideShare and Learning from Breaking Bad

Content marketing is everywhere lately. Brands are finding new and interesting ways to get their latest blog post or press release in front of the users who will love it the most. It's hard to scan a site like CNN or Buzzfeed without being targeted with content marketing strategies. It was this realization that led ADvise Media to SlideShare. SlideShare…read more →

The Anatomy of a Perfect Blog Post: How To Format a Blog So People Will Actually Read It

The Anatomy of a Perfect Blog Post: How To Format a Blog So People Will Actually Read It

Let's get something unpleasant out of the way first: No one reads your blog posts. At least not in the way you think they do. Internet readers are, sadly, a lazy bunch. According to Problogger.net, the average blog visitor spends just 96 seconds reading a post. 96 seconds! This tells us that the typical visitor isn't so much reading a blog as…read more →

3 Reasons Why Your Business Needs a Blog…Now

3 Reasons Why Your Business Needs a Blog…Now

1. Businesses that blog make more money than those that don't The trend among businesses with blogs is that the more you blog unique content, the more business you will likely acquire. According to recent statistics, “the more you blog, the more pages Google has to index,” which means you’ll see a return on your blogging investment. Additionally, it has…read more →

The Top 3 Most Common Blogging Mistakes

The Top 3 Most Common Blogging Mistakes

It's no secret that a successful blog is one of the keys to prosperous online marketing, but there are common mistakes that marketers should avoid. The top 3 mistakes to steer clear of are included below: 1. Failing to Link to Old Posts Every post is a valuable part of your blog. Linking to older posts drives traffic and gives new…read more →