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“Six Degrees” Shifts as (Digital) World Grows

“Six Degrees” Shifts as (Digital) World Grows

Whether it’s The Following TV series (2013-2015) or his upcoming movie, Black Mass, what actor Kevin Bacon is best known for came back into the spotlight this week. Facebook Says We’re All Getting Closer An article by Max Slater-Robins on February 4, 2006 in Business Insider says that Facebook is now challenging past research — and the pop culture notion…read more →

Thinking Differently About Content Creation

Thinking Differently About Content Creation

One of my associates just sent me an article… I want to share with you. Today, in the blog on Contently.com, Dillon Baker offers a new take on an old practice: using divisible and additive content. If you’ve recently launched a web site and want to use content you’ve written in the past, or you have a longer piece of…read more →

What’s Up? The Emergence of Messaging Apps

What’s Up? The Emergence of Messaging Apps

In the recent tech deck entitled “The Future of Media,” Business Insider’s CEO and Editor-in-Chief Henry Blodget outlined the 7 Biggest Digital Marketing Trends for 2016, and beyond. Blodget writes that in the future, more consumers will be choosing between the “publishers and platforms” they want to frequent (and thus which ads they will see). One of Blodget’s predictions is…read more →

Facebook Posts: Shorter Is Better

Facebook Posts: Shorter Is Better

We Are Social Media recently reported on a National Public Radio (NPR) study conducted by digital metrics analyst, Dan Frohlich. The study examined more than 3,000 Facebook link posts. Frohlich compared each post’s performance based on the length of the copy used to share the links on Facebook. The study used CTR as a yardstick. CTR (Click-Through Rate) refers to…read more →

Targeted Amber Alerts via Facebook

Targeted Amber Alerts via Facebook

With all of the selfies and semi-narcissistic status updates populating our time-consuming social media feeds, it’s easy to see social media platforms in a negative light. After all, it’s just a meaningless way to kill some time before a doctor’s appointment or keep yourself occupied at a boring party — right? Enter: Facebook. Since 2011, Facebook has had separate pages…read more →

Manage Your Facebook Timeline For Success

Manage Your Facebook Timeline For Success

Facebook Timeline officially unveiled Brand Pages in March of 2012, but many marketers still aren’t sure how to get the most from the new(ish) design. Fan growth has decreased since the introduction of the Timeline, so if your brand's Facebook is suffering from slowdown, here are some tips to help you recoup. There are some things that remain a standard…read more →

3 Social Media New Years Resolutions You Should Make for 2013

3 Social Media New Years Resolutions You Should Make for 2013

  Have you given up on New Years resolutions? If you work in social media, harnessing the power of change in 2013 can mean big business for your internet marketing program. Working in the social media field means staying on top of the newest updates and changes, as well as setting small goals to make gains in the virtual world….read more →

Why You MUST create a Facebook Fan Page (and Promote it!)

Why You MUST create a Facebook Fan Page (and Promote it!)

If you think that simply having a company website covering your online marketing needs, consider this: a recent survey found that 50% of consumers care more about a company's facebook page than the actual website. Not only does Facebook provide access to a larger market of consumers, but the social nature of the site makes it easier to interact and create company…read more →

How Often Should I Post On Facebook?

How Often Should I Post On Facebook?

Creating a Facebook for your brand or company can seem daunting. Although Facebook pages for businesses have only been around for three years, long-time Facebook users have already formed a pattern of best practices for brands to follow. Figuring out the best time and days to post on Facebook is key to creating a successful business page. Studies show that…read more →

Top Three Ways To Get Non-Fans to Like Your Brand on Facebook

Top Three Ways To Get Non-Fans to Like Your Brand on Facebook

Promoting a business on Facebook is quickly becoming a popular affair. Fifty percent of Internet users are more likely to engage with a brand through Facebook than through the brand's website. This is primarily because people love to take advantage of discounts and coupons, and also because it's so easy to engage with someone from the company by simply commenting…read more →

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