mobile search

Use Mobile Marketing To Increase Sales

Use Mobile Marketing To Increase Sales

In 2016, creating and successfully establishing a strong mobile marketing strategy as part of your company’s overall Digital Marketing Plan is essential. During 2015, as most know, Google began penalizing web sites if they were not mobile — and for good reason. With their Hummingbird update, they made it clear that the future of search is mobile and websites that…read more →

How SEO Will Change in 2016

How SEO Will Change in 2016

Jayson DeMers recently published a good article on Forbes.com about what to look for in SEO (search engine optimization) in 2016, and in turn, which marketing strategies you may want to adopt to stay competitive. First, he summarized some of the biggest changes in SEO during 2015, including: – The “Mobilegeddon update,” which penalized sites lagging behind in the mobile compliance area…read more →

Google+ Now A Platform, Not A Product

Google+ Now A Platform, Not A Product

November 17 was a big day for Google+ – Many have been waiting – patiently – to see what Google was going to do with Google Plus. Earlier this year, Google removed the requirement that a Google+ Profile was necessary to use other Google services. The company also liberated their popular Photos product from Google+ and separated Google+ from YouTube in July…read more →

Mobile device use up with retailers

Traffic from mobile devices accounted for 18.3 percent of overall Web traffic on Christmas Day, per a study by IBM Coremetrics. The IBM study is proof that consumers are using their mobile devices to shop. The study also compared how Christmas mobile shopping compared to previous years. “For the really smart retailers, the holiday season paid out with the rise of mobile consumers,”…read more →