search engine marketing

Is Your Business On Display?

Is Your Business On Display?

Kellen Kautzman and I were debating recently which of the two Derek Jeter commercials (Gatorade vs Nike) had more of an impact on the audience, and it got me thinking about how difficult it can be to cut through the clutter when marketing online in general, and how to better utilize display advertising, specifically. Do you know the etymology of…read more →

The Top 3 Most Common Blogging Mistakes

The Top 3 Most Common Blogging Mistakes

It's no secret that a successful blog is one of the keys to prosperous online marketing, but there are common mistakes that marketers should avoid. The top 3 mistakes to steer clear of are included below: 1. Failing to Link to Old Posts Every post is a valuable part of your blog. Linking to older posts drives traffic and gives new…read more →

Google and Firefox for Three More Years

Google has renewed a deal to remain the default search engine within Mozilla’s Firefox web browser. The non-profit foundation said it had “negotiated a significant and mutually beneficial revenue agreement” with Google for the next three years. Some analysts had predicted Google would back out of the deal as it tries to grow the market share of its Chrome browser….read more →

How to find a great SEO company

Looking for a firm that can help your business get out there and compete on the Internet isn’t easy. Everyone’s throwing around jargon and terms that don’t mean much to the layperson, and don’t put you any closer to actually getting your business noticed. Cryptic terms and cross-my-heart promises are all very well and good, but you didn’t get where…read more →

Which companies can help me successfully market my business online?

Successful business marketing these days demands a strong Internet presence. Borders Bookstores is one cautionary example of how failing to adapt to the ever-growing online market can be a costly, even fatal mistake.  Just like in nature, that which cannot adapt will also not flourish, as Borders shows. No one wants to be at the helm when their business stops…read more →

How can I find a firm to manage my SEO and SEM?

The Internet has bred a vocabulary all its own to explain and describe its inner workings. “Blog,” “Vlog,” “SEO,” “SEM” and a bewildering array of other acronyms and mash-ups of common words can make the Internet seem like a scary and unfriendly environment. But you know that your competitors are using the Internet to boost their business and seeing record…read more →

Trend Watchers Riding the Technology Wave

When I first heard about the 140 character updates on a platform called Twitter, I thought it would be forgotten about in a week. That was July of 2006. Four and a half years later, Twitter has 190 million users generating 65 million tweets a day. So now I look at technology a bit differently because I don’t want to…read more →