search engine optimization

Search Engine History 101

Search Engine History 101

The search engine algorithms used by Google are constantly changing to be both more accurate and efficient. As Google changes, the websites and blogs indexed by it will also need to change to match the new algorithms and continue to rank well in Google’s search results. Google Panda Google Panda is a content filter that was introduced into Google’s search…read more →

Organic Ranking Remains Important to SEO Success

Organic Ranking Remains Important to SEO Success

Organic search results are listings on search engine results pages (SERPs) that appear because of their relevance to search terms. A meta description is the short prase or sentence that’s listed right below the link of a SERP. It’s designed to briefly describe the contents of the page to the searcher. The end goal is to convince the searcher to…read more →

Keeping up with a Changing Market

  The world of SEO Las Vegas and SEM are constantly evolving and changing. Just like any industry, businesses must adapt to keep up with this changing market. One change Google has made in the past few years is adding a Google certification test. This Google Certification test tests individuals over a vast base of knowledge that is necessary to…read more →

Google and Firefox for Three More Years

Google has renewed a deal to remain the default search engine within Mozilla’s Firefox web browser. The non-profit foundation said it had “negotiated a significant and mutually beneficial revenue agreement” with Google for the next three years. Some analysts had predicted Google would back out of the deal as it tries to grow the market share of its Chrome browser….read more →

Panda Updates And The Importance of Unique Content

Panda Updates And The Importance of Unique Content By Kellen Kautzman The Panda Updates, which are Google’s way of cleaning house and providing the most relevant rankings, have made it increasingly difficult for unethical SEO companies to rank sites well. Old, spammy link building techniques are providing less and less return. Ethical SEO companies turn to well done content, whereas…read more →

How to find a great SEO company

Looking for a firm that can help your business get out there and compete on the Internet isn’t easy. Everyone’s throwing around jargon and terms that don’t mean much to the layperson, and don’t put you any closer to actually getting your business noticed. Cryptic terms and cross-my-heart promises are all very well and good, but you didn’t get where…read more →

Which companies can help me successfully market my business online?

Successful business marketing these days demands a strong Internet presence. Borders Bookstores is one cautionary example of how failing to adapt to the ever-growing online market can be a costly, even fatal mistake.  Just like in nature, that which cannot adapt will also not flourish, as Borders shows. No one wants to be at the helm when their business stops…read more →

How can I find a firm to manage my SEO and SEM?

The Internet has bred a vocabulary all its own to explain and describe its inner workings. “Blog,” “Vlog,” “SEO,” “SEM” and a bewildering array of other acronyms and mash-ups of common words can make the Internet seem like a scary and unfriendly environment. But you know that your competitors are using the Internet to boost their business and seeing record…read more →

Are all Las Vegas SEO companies spam artists?

You’ve worked hard to build your business’s reputation, and now you want to increase your profile on the Internet. But you’ve heard some real horror stories from competitors, colleagues, and friends about advertising companies that claimed to give them a greater Internet presence. They delivered exactly what they promised, but they did so in ways that were questionable or outright…read more →

How Do You Convince SEO Naysayers?

We are an ethical, Las Vegas SEO company that has helped more than 50 local businesses flourish during an economic downturn thanks to our results-driven SEO strategy. Even though our Las Vegas SEO company has been active in the Las Vegas community since 2006 when the company was formed by its two Las Vegas local owners, we are constantly confronted…read more →