social media

Help with Hashtagging

Help with Hashtagging

I’ll be frank: Social media is scary. With the added stress of  being responsible for a brand/business on any major social media platform, it’s essentially grounds for therapy visits. Arguably the trickiest part of making social media posts is choosing the right hashtag(s) to include. As I’m sure you’re aware, including the right hashtags can mean the difference between 20…read more →

Say “Hello” to Ello, Part: II

Say “Hello” to Ello, Part: II

On a personal level, Ello is starting to make sense, right? If you’re looking at it from a branding and marketing standpoint, well…you’re probably two seconds away from banging your head on your desk. Hold off on that. Let’s head back to the drawing board — er, platform — and take a look at what the lack of clickable hashtags and paid ads means…read more →

Say “Hello” to Ello

Say “Hello” to Ello

If you’re not already on Ello you’ve at least heard about it, but you probably still have some unanswered questions about the way it works.  Join the club. Though I’ve only been playing with it for a couple of days, I would like to think that I’ve got a decent handle on the emerging social platform, thanks to some lucky clicks and…read more →

What We Can Learn from Corporate Hashtag Fails

What We Can Learn from Corporate Hashtag Fails

Corporations want nothing more than to be accepted — into your home, onto your bank statement, and now on your twitter feed. With social media playing an integral part of any smart brand’s online marketing strategy, hitting the most popular platforms would make the most sense, right? Not always. A few corporate tweets here and there are tolerable, but it…read more →

Pinterest is a Link Building Machine

Pinterest is a Link Building Machine

Building links used to be a spammy endeavour, even when you took the white hat approach. Now with social media sites like Pinterest, you can build thousands of links in a matter of months if you know what you’re doing. Build Out Your Boards Find the right mix of pins that you add that link to your site, and repins…read more →

3 Social Media New Years Resolutions You Should Make for 2013

3 Social Media New Years Resolutions You Should Make for 2013

  Have you given up on New Years resolutions? If you work in social media, harnessing the power of change in 2013 can mean big business for your internet marketing program. Working in the social media field means staying on top of the newest updates and changes, as well as setting small goals to make gains in the virtual world….read more →

Facebook Acquires Instagram in $1 Billion Deal

Facebook Acquires Instagram in $1 Billion Deal

 10:48 AM PDT 4/9/2012 by Eriq Gardner The Hollywood Reporter Mark Zuckerberg calls the purchase of the photo-sharing site a “milestone” for his company. Facebook has made its first significant purchase in its history, acquiring the hot mobile photo-sharing app Instagram for $1 billion. Mark Zuckerberg announced the deal on Facebook, calling it an “important milestone” in the company’s history. San…read more →

Social Media Interjection & Conversations

In the growing world of social media it is important to make sure you are being noticed. Getting noticed takes more than having accounts on top social media platforms. Social media includes a broad range of sites that most people completely disregard. Social media not only includes platforms such as Twitter, Facebook, delicious and other social sites; it also includes…read more →