social media

Will Snapchat Geofilters be Good for Business?

Will Snapchat Geofilters be Good for Business?

The creative developers at Snapchat have been quite busy with the rollout of new features, specifically the implementation of geofilters. Geofilters are location-specific illustrations that can be overlaid onto your snaps. While these overlays are not yet offered for every location, it looks like that’s what we’re heading toward. While Snapchat designers have put out 800 filters to date for…read more →

Why People Favorite your Tweets but Don’t Retweet Them

Why People Favorite your Tweets but Don’t Retweet Them

I have always loved Twitter for it’s simplistic user interface. Similar to In-N-Out Burger’s menu, you have very few choices but all are great options that serve a particular purpose. Crafting a tweet or retweeting someone else’s tweet is pretty self-explanatory: You want to share the thought with your followers, and potentially their followers. But what about the “favorite” option?…read more →

Leave a LASTing Impression on Customers

Leave a LASTing Impression on Customers

SMX has just wrapped up here in Vegas. For those who were lucky enough to attend, the past two days have been jam packed with social media and internet marketing words of wisdom. For those of us who were stuck at home, however, there is still hope to grab some key takeaways from the brilliant presentations. I found Nikki Fica‘s presentation,…read more →

The Logic Behind Social Media Sharing

The Logic Behind Social Media Sharing

Generation Like, a Frontline PBS documentary, examined social media’s impact on millennials and society as a whole. What it revealed, as you may be able to guess, is that the influence we place on social media has outgrown its cookie sheet, so to speak. The amount of weight that is placed behind a ‘like,’ a ‘favorite’ or a ‘retweet’ is almost invaluable. Your…read more →

The New and “Improved” Twitter

The New and “Improved” Twitter

After a lengthy experiment revealed that the majority of users enjoy seeing random, extra tweets in their timelines, Twitter has decided to continue including them. This means you will no longer see tweets specifically from people you choose to follow, but also recommended tweets on recommended topics from recommended accounts based on your Twitter activity. I am sad to hear…read more →

How to Reach Peak Social Media Engagement

How to Reach Peak Social Media Engagement

We’ve all been there: You’re hosting a party or a mixer (yes, the Catalina Wine Mixer). You obviously need to create buzz, but HOW?! Facebook? Twitter? Town Cryer? You can go ahead and drop that last one, as I’m sure you probably assumed. But the first two are crucial. Social media will be your best friend, as long as you…read more →

Help with Hashtagging

Help with Hashtagging

I’ll be frank: Social media is scary. With the added stress of  being responsible for a brand/business on any major social media platform, it’s essentially grounds for therapy visits. Arguably the trickiest part of making social media posts is choosing the right hashtag(s) to include. As I’m sure you’re aware, including the right hashtags can mean the difference between 20…read more →

Say “Hello” to Ello, Part: II

Say “Hello” to Ello, Part: II

On a personal level, Ello is starting to make sense, right? If you’re looking at it from a branding and marketing standpoint, well…you’re probably two seconds away from banging your head on your desk. Hold off on that. Let’s head back to the drawing board — er, platform — and take a look at what the lack of clickable hashtags and paid ads means…read more →

Say “Hello” to Ello

Say “Hello” to Ello

If you’re not already on Ello you’ve at least heard about it, but you probably still have some unanswered questions about the way it works.  Join the club. Though I’ve only been playing with it for a couple of days, I would like to think that I’ve got a decent handle on the emerging social platform, thanks to some lucky clicks and…read more →

What We Can Learn from Corporate Hashtag Fails

What We Can Learn from Corporate Hashtag Fails

Corporations want nothing more than to be accepted — into your home, onto your bank statement, and now on your twitter feed. With social media playing an integral part of any smart brand’s online marketing strategy, hitting the most popular platforms would make the most sense, right? Not always. A few corporate tweets here and there are tolerable, but it…read more →

12