seo trends

Search Engine History 101

Search Engine History 101

The search engine algorithms used by Google are constantly changing to be both more accurate and efficient. As Google changes, the websites and blogs indexed by it will also need to change to match the new algorithms and continue to rank well in Google’s search results. Google Panda Google Panda is a content filter that was introduced into Google’s search…read more →

Using Listicles (Part List, Part Article)

Using Listicles (Part List, Part Article)

You know, there are many parallels between journalism and blogging. One of the current content trends in both fields is the listicle. A listicle is defined as a short article that uses a list as a way to organize web content. A typical listicle usually features a cardinal number in its title, such as “10 Ways To Have Fun in…read more →

How SEO Will Change in 2016

How SEO Will Change in 2016

Jayson DeMers recently published a good article on Forbes.com about what to look for in SEO (search engine optimization) in 2016, and in turn, which marketing strategies you may want to adopt to stay competitive. First, he summarized some of the biggest changes in SEO during 2015, including: – The “Mobilegeddon update,” which penalized sites lagging behind in the mobile compliance area…read more →

Marketing Automation Trends for 2016

Marketing Automation Trends for 2016

Automation and technology are becoming inseparable from marketing, especially digital marketing. Recently, eMarketer released their Marketing Automation Roundup. The white paper, which is sponsored by Oracle, found that marketers are relying more heavily on an “increasingly complex marketing tech stack to score and nurture leads, deliver personalized, automated messages, and continue relationships beyond the sale” unlike never before. Two main takeaways from…read more →

Tell Me a B-A-R Story

Tell Me a B-A-R Story

Following up from last week’s blog article about the power of video testimonials and visual content, we want to provide you today with a simple, highly-effective formula for crafting any type of persuasive piece – a proposal, a sales letter, a bio or resume, a case study on your website, and many more. This formula works great for creating meaningful,…read more →

The Need for Social Media in a Growing Business

The Need for Social Media in a Growing Business

Businesses are always looking for a chance to expand, and social media marketing gives them that chance. Since social media is free to use, there is no reason why any company shouldn’t use this technology to their advantage. The Importance of Social Media for a Growing Company Companies are consistently looking for fast and effective ways to grow their businesses…read more →

2014’s Biggest Social Media Trends

2014’s Biggest Social Media Trends

2014 was truly a beautiful year for social media. Though I certainly hope to see some of the year’s social media trends put to rest in 2015 (*ahem* selfies), 2014 was a pretty big year in terms of businesses on platforms like Twitter, Facebook and even Instagram. Join me as I reflect on a few of 2014’s dominant social media…read more →

Relationships, SEO, and Capitalism

Relationships, SEO, and Capitalism

  Zuckerberg made millions because he understands how relationships and money are intertwined. The more people you know, the more likely you are to capitalize. SEO providers are paid because they begin relationships. In essence, SEO’s are business / client matchmakers. Relationships Technology isn’t making us more robotic, it’s making us more social and our nature is coming to light…read more →

Google Plus Post Ads (Infographic)

Google Plus Post Ads (Infographic)

By Ivan Serrano Google Plus certainly isn’t the social media behemoth that Facebook is with its 200 million users, but it has become one of the best social networks for companies. In fact, it’s estimated that every business will have a Google Plus page in 35 years. One of the main reasons for its popularity among B2B companies is the…read more →

The Social Video Starter Guide (Infographic)

The Social Video Starter Guide (Infographic)

By Ivan Serrano Most marketers understand the importance of visuals in their content marketing campaigns. After all, the human brain processes visual information 60,000 times faster than text and humans also remember 80 percent of what they see. Is it any surprise then that the most visual content – videos – is fast becoming the most popular form of content…read more →