web video

Courting the Millennial Market

Courting the Millennial Market

Millennials are coming into their own, and marketers must be adapting their strategies and approaches to reach this huge market. In Las Vegas, for example, Billy Vassiliadis, who heads R&R Partners, told Las Vegas Convention and Visitors Authority board members that Millennials now outspend Baby Boomers in their trips to Las Vegas because they don’t have many of the expenses…read more →

Brand Awareness: Does Repetition Work?

Brand Awareness: Does Repetition Work?

This is a great question. The answer? It depends on who you ask. While researchers can all agree that a consumer must be exposed to a brand or product multiple times before s/he makes a purchasing decision, researchers disagree on how many times it takes. Here’s a look into the answers that various experts give, as well as some tips for getting your brand noticed…read more →

How SEO Will Change in 2016

How SEO Will Change in 2016

Jayson DeMers recently published a good article on Forbes.com about what to look for in SEO (search engine optimization) in 2016, and in turn, which marketing strategies you may want to adopt to stay competitive. First, he summarized some of the biggest changes in SEO during 2015, including: – The “Mobilegeddon update,” which penalized sites lagging behind in the mobile compliance area…read more →

Video Testimonials Add Value

Video Testimonials Add Value

In her acclaimed 2015 State of the Internet Report, Mary Meeker provided some much needed perspective for digital marketers. About 60 percent of all content consumed on the web, whether from PC or mobile devices, is video content. Many people, especially Millennials, don’t like to get their news or entertainment from print. Video makes a strong, immediate impact; it’s viewed as…read more →

A Primer: What’s All The Buzz about Periscope?

A Primer: What’s All The Buzz about Periscope?

  A Little Background – Periscope is a powerful social media app that was released in March 26, 2015 by Twitter. The Andriod version appeared in May 2015. It was developed by Kayvon Beykpour and Joe Bernstein. Beykpour was in Istanbul in 2013 when protests broke out in Taksim Square. He wanted to see what was happening there, so he…read more →

You Tube Analytics

Announcing YouTube Analytics – the next generation in Insight   Video can transcend language and cultural barriers. It can showcase real human moments all across the globe, even the silly ones. Take the video of the talking twin babies. That video was shot in Brooklyn, and has been viewed more than 10M times in the US and 30M times outside the…read more →