Our rates are based on the competitiveness of your industry, and the complexity of the keywords for which you are hoping to rank on Google and other search engines. Your location and industry are the two factors we use to conduct an in-depth analysis of how saturated your marketplace is online. The more saturated the marketplace, the more hours that are required to deliver a successful SEO program. Pay per click campaigns are similar in that you can still place ads on the top paid advertising spots on search engines, but the clicks will cost significantly more if your industry is saturated. Pay per click prices can range from 18 cents to $80 per click.
Since you are competing for the same online space as your competitors, our Las Vegas SEO team conducts a competitive intelligence analysis of your competitors' websites to see their meta data, url structure, information architecture, quantity of website pages, link profile, information architecture, blogging efforts, social media, and many other detailed items that give us a running start. We don't just throw some "canned" program together and hope it works. This analysis helps us "paint a picture" of how complex the SEO environment is, and provides us with the blueprint that we use to build a strategy that will help you surpass your competition.
Even in a saturated industry, such as real estate or bankruptcy law, we can devise a strategy that allows you to capitalize on your niche. If you are a boutique Las Vegas hotel, we would start optimizing your website for long tail keywords such as, "Las Vegas Boutique Hotel" or "Intimate Las Vegas Hotels" instead of a short tail keyword such as, "Las Vegas Hotel." We zero in on what sets your company apart from others, and use that in your campaign. The result is delivering targeted traffic to your website that converts, driving a positive ROI and keeping you happy!
Our SEO Las Vegas team conducts competitive research analysis to set clients up for success. Advise Media's SEO campaigns are comprehensive and include content pages, blogging, link building, social media and book marking, xml markup, landing pages, press releases, information architecture, and other components that follow a specific strategy which results from our research. And we don't just do that research once, and turn on your campaign. We consistently monitor your industry and competitors to continue tweaking your SEO and pay per click campaigns to ensure you are receiving targeted traffic to your website, positioning you for the short and long term.
Search engine optimization cannot be properly implemented or expected to be successful without a strong, comprehensive link building strategy. What is linkbuilding? Simply put, link building is a link from one site to another site, and the number of solid (high PR) links that a site maintains, the better that site will rank for given search terms. Unfortunately, link building is not an easy task to implement effectively and, with the new Google algorithm in place, "spammy" links are being devalued more and more by engines resulting in a decrease in rankings. In short, reciprocal linking ("I'll link to you if you link to me") was too easily gamed by too many SEO firms, link "buying" from link farms violates Google's Webmaster guidelines, and outsourcing to many Non-US based firm will most certainly result in low-quality links that provide little to no benefit.
How does Advise Media Group address the importance of link building while maintaining Google Webmaster and W3C guidelines? Simply put, we strive to develop unique, valuable, informative, rich content on behalf of our clients that drives ORGANIC links. Quality sites will naturally drive strong links as they will be considered a resource, or industry standard, and we excel at delivering this for our clientele.
We get links the good, old fashioned way: We work for them. We write top quality content that people will link to naturally. We search online for the perfect place to put your link, indeed, we have a knack for finding sites that will gladly link to yours if someone were to just ask nicely. So we get on the phone and ask! We make sure there is a clear self-interest from the link target, so that they have no problems linking back to you. We will also email the link prospect in a similar manner. We practice strategic linkbuilding, crafting individual linkbuilding strategies for each one of our clients. At the end ofthe day, a solid link from a .gov, .edu, or industry authority with a high PR will far outweigh the thousands of PR0 links that "link building" companies work to build. Simply, the latter is a complete waste of time and energy, and your site will not rank any better for the effort.
Advise Media Group is a Las Vegas SEO firm intent on providing dominant exposure for our clients in their respective online marketplace. Due to having a well-developed link building strategy that is detailed, comprehensive, and absolutely "white hat," we avoid many of the problems that even major players (JC Penney, BMW, Overstock.com) have experienced of late. We position our clients for the long haul with no motivation for short-time, nearsighted exposure. Give us a call today, and we can start delivering an effective SEO program for you tomorrow.
After search engine optimization, social media is arguably the next most important component of a holistic internet marketing campaign. As the Social Web, (or Web 3.0, as many have called this new online movement) grows to include what appears to be everybody on the planet, nobody has to remind you how many immense opportunities lie just within reach. Never before in human history has the actual distance between people mattered so little; a dynamic and powerful social media campaign takes advantage of all the social benefits and netoworking benefits provided by the internet. Well known sites such as Twitter and Facebook are among the leaders of this powerful social media revolution, and if found to be efficacious, will be among the primary channels we utilize. It's not so much that we think Twitter and Facebook are cool, or hip, but they are the sites where millions (and, soon, billions) of people already congregate on a daily basis. We go to where the people are, not to where we wish they would be.
At Advise Media Group, we look well beyond the most popular social media networks out there, and help develop a strategy that will provide you with expsoure in the bright, shining online marketplaces as well as the less-visited but equally important platforms. In fact, a large part of our campaign revolves around distributing all of the content we create via the other popular social media sites, which also attract millions of repeat users monthly. Sites such as Digg, Stumbleupon, and Delicious attract more and more monthly visitors, and they simply cannot be ignored.
What does this do for you? It provides an easy source of one way inbound links. Now it is possible, though not guaranteed, that your story or your site can be picked up on by others in the blogosphere and go viral. It has been known to happen. If that were ever to happen (and we try on a regular, weekly basis) your site will gain many, many, quality inbound links!
Additionally, others will see what your business has to offer, through various channels and through various degrees of separation. This will increase traffic to your site, and even drive ranking for the keywords that matter to you. Yes, Google does take into consideration what they call "social ranking factors" and social buzz. So our Las Vegas SEO firm is sure to utilize all available (and free) distribution channels provided to us via the internet.
By aligning your company with Advise Media Group, your site automatically becomes part of our high-quality content distribution network. This distribution network acts as pillars that support all of our SEO efforts; without them, it is much more difficult for the pages and the content we create to be found by both users and engines. For this and many more reasons, powerful social media is an intrinsic component of Advise Media Group's overall strategy to help you maximize your online exposure.
As a professional services provider, we still think "face time" matters. Advise Media Group is quickly becoming the standard for SEO Las Vegas businesses know, respect, and appreciate due to our diligent work and willingness to remove the "veil of mystery" that has run rampant in our field for far too long. We live and work in this city, and our entire staff works from a single location located at the intersection of Charleston and Valley View- yes, inside of an actual office building.
As such, many of our clients are based in Las Vegas and have access to our "open door" policy that we feel is hugely important when providing a service that many companies know little about other than the fact that they "need it." We deliver monthly, detailed, transparent reporting to our clients that is (in essence) our "report card" on how well we are performing our SEO duties.
We are a fully staffed, well-organized team, all with different capabilities which are harmonized in such a way that causes upward movement in the rankings for keywords. Combined, we bring over 50 years of Search Engine Optimization experience to the table and understand the intricacies of search engines better than most anyone on the planet apart from actual employees of Google, Bing, et al. Additionally, our comprehensive knowledge of social media platforms, PR distribution, and content development all serve to ensure that our clients stay well positioned online for the short and long term.
If you're interested in seeing what our affordable, Las Vegas SEO solutions can do for you, simply stop by or give us a call at 702-951-7581. Our address is 1210 S. Valley View Blvd. #102, Las Vegas, NV 89102. We look forward to sharing some ideas with you and helping you grown your brand online!
As part of your overall SEO campaign, Advise Media Group is sure to utilize long tail keyword strategies. What is a long tail keyword strategy? This is the part of your SEO campaign where we target more 3-4 word (or more) keyword phrases that, cumulatively, will help you rank quickly for highly targeted traffic. Additionally, this strategy helps us develop programs that are cost effective and build towards ranking for more general terms down the road.
In real terms, it works like this: Law Firm A has 3 employees, small, but unique, and has a limited budget but needs to rank for terms associated with bankruptcy law. Client A's competitor has a massive SEO budget and ranks for "Bankruptcy Attorney Las Vegas," a highly competitive and resource intensive keyword. We help Law Firm A compete by choosing several long tail keywords that, as a whole, equal the search volume that a singular term (bankruptcy attorney las vegas) has on its own. Terms such as "botique bankruptcy law firm las vegas" or "best las vegas bankruptcy lawyer" will drive significant traffic, and we can rank Law Firm A for these terms on a limited budget.
Additionally, because the long tail keyword string is less "general", the traffic it delivers is muchg more targeted. Can you see the value of that? Someone who types in "portrait photography las vegas" is going after a more targeted provider, those who are interested in "portrait photography", instead of just "photography" alone. Because the keyword is so much more personally targeted to that particular user, that user is more likely to click on websites that render for that exact search term. Thus, a long tail keyword strategy that delivers!
As a leading Las Vegas SEO company, we keep up on the data! Studies show that users are now very web savvy, sophisticated, and have learned how to precisely target companies by using more intricate search queries. An SEO firm that does not include a long-tail keyword strategy at the heart of the program is causing its clients to miss out on a tremendous amount of collective search voluem! Optimizing for long tail keywords is one of the best ways to get ultra-targeted traffic to your website- traffic that converts and deliers positive ROI.
Our firm simply knows how to get you ranked for your keywords: long, short, general, or highly targeted. We craft long tail keyword strategies that benefit not just your business, but also the user who just happened to be looking for exactly what you are offering. Amazingly, success ensues!
One (of many) aspects that set our SEO Las Vegas team apart from other SEO companies is the time we take to conduct a thorough analysis of keyword and competitive research. This is one of the first steps we take when we have a new client. Some SEO companies will hand a business owner a piece of paper and ask them to write down their top 20 keywords, but what good is this? Google has tools that show current search analysis within specific industries. Using these tools, we can objectively select keywords that have bona fide search volume—not just stab-in-the-dark guesses from business owners.
If you own a pet store, we could easily rank you on page 1 of Google's search engine results for, "Las Vegas Goldfish for Sale," but these keywords have minimal search volume. Who cares if your website is ranking on page 1, if nobody is searching for that keyword? Instead, our research would show high search volume for the keyword combination, "Las Vegas Pet Stores" or "Las Vegas Pets." These are the keywords we would use in the campaign to drive targeted traffic to the pet store's website.
We do have several clients that operate in a saturated marketplace and use their business niche to target customers. For instance, one of the most saturated markets in SEO is, "Las Vegas Real Estate." A comprehensive competitor analysis makes us aware of the saturated market, and we would hone in on our client's niche, whether it is a specific neighborhood or a certain type of real estate.
Our Las Vegas SEO team's extensive research is not only important for SEO, it is imperative for pay per click campaigns to run successfully. The correct keywords must be used to attract the specific customer who wants to purchase our client's products. We consistently monitor our clients' industry trends and keyword usage to ensure that their campaigns are running as effectively as possible.
Results are our mantra. Since we are a performance-based, Las Vegas SEO firm with no contracts, we prove ourselves to our customers each month by providing our clients with transparent, comprehensive reporting. We install Google Analytics on customers' websites to track every single movement. The industry-leading software shows us how many people visited your website daily, what countries the visitors were from, what keywords brought them to your website, what pages they looked at on your website, how many are first-time visitors or returning visitors, as well as other critical information. We also encourage all of our clients to regularly log into Google Analytics to see their website traffic for themselves.
We also utilize proprietary reporting software which shows clients their rankings on major search engines to include Google, Yahoo and Bing. Our reports show clients where their keywords are rendering on search results. We use these reports to show steady movement from pages 12 or 13, to page 1 of search results. For example, a florist can start an SEO program with us and currently be found on page 6 of search engine results for, "Las Vegas Florist."
Each month, our reporting will show where the company ranks for, "Las Vegas Florist," with the objective to have the company listed on page 1 of Google, Yahoo and Bing search results as quickly as possible. This is important because only 10% of users will search past page 1 of search results—so you need to be on page 1 for your keywords!
If you currently have an SEO company, and they do not provide you with reporting, you should start asking for reports. As they say, the proof is in the pudding. Google Analytics is a free software, and is available to everyone. Your SEO Las Vegas company should consistently drive targeted traffic to your website, and if they do their job correctly you will see an increase in sales.
Our comprehensive reporting also provides us with invaluable feedback on tweaking your SEO campaign. We can spot trends in the reporting, which allows us to leverage the trend in your favor and drive even more target traffic to your website.
Perhaps the coolest function of our reporting software is that we can track how many conversions occur through the SEO campaign. That means that you, as the business owner, have undeniable proof to measure the return on investment of your SEO campaign. Our reporting tools allow us to see what search engine, keywords and the path that the customer took on your website that resulted in a conversion. This equates to a home run!
It's a Google world and we all just live in it. Yes, it may seem like a dramatic statement, but if you are a business owner and you're not using online marketing, you may not be in business much longer.
Jupiter Research reports that 85% of all website traffic and 78% of all online purchases originate from a search engine.
It is no surprise that most people turn to their search engine when they need a carpet cleaning, a storage unit or a hotel room. After all, you can probably think of things you searched for just this week online via Google or another search engine.The good news is that you no longer need to spend thousands of marketing dollars on billboards, phone book advertisements, television commercials or newspaper advertorials. Internet marketing has leveled the playing field for small and medium-sized businesses that don't have huge marketing budgets to keep up with large companies. OurLas Vegas SEO firm will skyrocket your online presence, and put your website in front of targeted customers for less than what it would cost to hire a part-time marketing employee.
Our goal is always to pay for our services as quickly as possible, so that our clients experience a positive return on investment. With solid, white hat SEO practices, we launch an industry-specific strategy for each client to increase your online presence, drive targeted traffic to your website, and help increase conversions. If you are not using online marketing, be assured that your competitors are, and you are missing out on this business.
As a performance-based company with no contracts, it is in our best interest for you to see an increase in conversions so that you retain us as your SEO provider. Perhaps this is why we boast a 93% client retention rate. We are proud of our reputation as Las Vegas SEO ninjas, and we want to show you how we can help you increase your conversions and make a profit.