Everyone's tired of hearing about Social Media, or are they? Does Social Media still matter?
In a nutshell: Yes, Social Media matters. And by “Social Media matters”, I mean that Google is handling over 11 billion searches per month and Facebook is now actively hosting over 845 million profiles. The digital age is upon us and the digital relationships we create hold weight. Now, more than ever brands, media, and consumers are all constantly interacting with one another.
The world of data continues to grow and with that overflow of information comes new ways to connect and share it. The place where search and social media meet opens the door to a rich means of media engagement. Consumers aren’t blind to this and they’re reacting quickly by sharing what they see with everyone they know in the digital world.
The world of public relations and communications is paying attention to the social media world. PR professionals now have savvy access that allows them to deal with brand visibility and consumer acquisitions head on and placing their finger on the pulse of meaningful sharing is what most PR pros are aiming to do.
There are five basic rules for successful Social Media PR:
1. Pay attention of current trends, Social Media and content marketing trends.
2. Now stay on top of future Social Media and content marketing trends.
3. Think like your customer and develop rich social and search personas.
4. Understand the fundamentals of keyword and topic research.
5. Know the best practices for SEO in relation to blogs, social media, and other distributed digital media.
At my Las Vegas SEO firm we’re constantly researching and learning about new platforms and places our target audience might be. We are forever revising and changing our game plan and that’s part of what makes working in Las Vegas online marketing so interesting. No month is ever the same, there will be similarities from time to time, but what Social Media and SEO have in common is their constant digital evolution. Watching the convergence of Social Media and PR is exciting. This organic, digital merger opens the door to a wealth of creative marketing possibilities.
What new possibilities in Social Media, PR, and SEO have you found? How was the convergence impacted your marketing program? We'd love to hear your thoughts!