At my Las Vegas SEO firm I deal with a lot of small business campaigns. Many small business owners underestimate the powerful impact that Google can have on their marketing and promotions. Google, if used properly, can help your small business gain lucrative traction in the world of online marketing. A closer look at the tools available to small businesses is a good place to start your quest for Google success.
Are you familiar with the free tool Google Alerts? When it comes to our SEO Las Vegas office we absolutely love Alerts! When people speak out online they talk about businesses. They share tips with friends and they leave reviews for other potential clients. Tracking what people are saying can prove difficult…unless you’re engaged with Google Alert. With Google Alert, small businesses can commission Google to send weekly or daily e-mails containing information listing where you and your business are mentioned are the World Wide Web.
The value of Google Alerts is staggering. The ability to track positive and negative critiques is an invaluable asset. This amazing tool allows you to thank people who love your service or business as well as deal with complaints. Receiving regular notifications about what people are saying about your business will help you grow and protect your brand.
Google Alerts also allows you to perform small business recon by allowing you to create alerts for your competition. You can also receive alerts for trends and keywords that are relevant to your business or products industry. Google Alerts is an extremely powerful research tool that delivers results directly to your inbox.
Here are a few important things to remember when setting up Google Alerts:
Content of Search – To receive the most accurate result utilize the Advanced Search Options (=,-,””, not) or Search Operators (link:, site:). If you wanted too search a term like ‘sunglasses’, but wanted to ensure that you returned results relating to summer you would enter: sunglasses + summer. Filter out unwanted terms with a(-) sign and enclose search terms in quotations for the best results.
Search Information – You can filter which forms of content to search like News, Blogs, Web, Comprehensive, Video, and Groups. Choose the best options for your business or brands needs.
Vanity Searches – Check for your name, your company’s name, blog’s name, and nickname’s. Check for anything that may have your name or businesses name on it. You can see if anyone mentions your name, but doesn’t link to you.
Alerts – Determine how you’d like to receive Google alerts. You can choose between e-mail and an RSS feed. For every alert you create, an e-mail will be sent depending on how often you’ve requested to receive updates.