Too much SEO is a bad thing. Enter Google’s over optimization penalties, which are set to crack down on the web spam that keeps flooding the internet. Google’s taking big strides to pat the backs of high quality websites that are done well, namely those sites that regularly output relevant and informative content. As part of Google’s over optimization penalties, sites that regularly practice ‘black hat’ SEO tactics like keyword stuffing will see a massive decrease in rankings and ultimately land them a place in Google’s hall of shame, and no one in the online marketing world wants to get on Google’s bad side. Trust me.
If you’re practicing sound SEO tactics by regularly churning out stellar content and avoiding all of the spammy SEO tactics of days past, then you’re probably in the clear. But it never hurts to double check your site (or sites) and double check them to make sure they hit the points on this list of important SEO changes that will keep you in Google’s happy place. In this two part article I’ll make sure that you’re well versed in the positive changes you can make to your site (or sites) to make them search engine and web user friendly.
1. Use Real Titles.
Fitting your article and meta titles with a couple of keywords may seem benign and is extremely tempting, but avoid doing it. The title is the place to showcase a brand name, a location, or a service. And there’s probably a good chance that your brand name already includes a keyword or two. Example: Lydia’s Las Vegas Title Loans
2. Avoid adding too many internal links.
Building strong internal links is important, just like building outbound links, but try and control the number of links that are being sent to the same internal pages. If you absolutely must link to the same page more than once, make sure the anchor texts have been modified and are written with a natural tone.
3. Ditch the footers.
The footers on your site aren’t meant to house a massive amount of links. Only utilize your footer if it makes sense and it’s relevant to that pages site. If you have links that you want to use, include them in your site’s menu or in another visible locations so that they can help drive traffic to your site and help aid visitors with site navigation.
Check back soon for Part II of SEO Tactics You Should Practice NOW!