4. Say buh-bye to filters.
You want to keep a strong lookout for text blocks that created solely for the purpose of search engines. You know, the blocks of text that are ill fitted and located at the bottom of the page. They usually include a lot of keyword stuffing and completely throw off the natural look and feel of a readable and relevant web page. If your page is lacking keywords evaluate the content and rewrite the information so that you can still get a lil’ keyword boost without sending out a blatant message to search engines that you’re trying to best them.
5. If it looks like a penalty magnet, stay away.
Steer clear of any sources that look like they could receive a lot of penalties. Sources that are likely to receive penalties are link networks, reciprocal lists, and article marketing lists. Do your best to do away with any connections you have to these types of links. Link building is the life blood of strong SEO, but when your links are built with shady sites and disreputable services, you may as well go with any links at all. You put a lot of time and hard work into creating engaging content for your website, why squander all of your efforts with spam-tastic link services and sources? Switch gears and concentrate your efforts on sharing your content through social media channels to encourage a strong readership and organic external linking. Stay active on the web by commenting regularly on blogs. Make the most of your comments by including back links the correlate to a specific subject matter. It takes time and work to build links, but it’s much more appealing than the alternative, which is getting penalized and buried by Google.
6. Don’t go overboard on page numbers.
If your site has a massive number of pages targeting only a handful of lightly modified keyword variations, then get it cleaned up. I advise that you create on well written page that targets a variety of keywords so you still get notable search result visibility without the risk of abusing Google’s system. Everyone wins this way. Search engines are happy, your site looks great, and readers don’t feel scammed. Your readership is smart, so give them the credit they’re due. If a reader sees a bunch of keywords stuffed into confusing and muddled content, they’ll jump ship without thinking twice.
The art and science of solid SEO is a tricky field. Take care to evaluate your practices to produce the best results! My Las Vegas SEO firm sees a lot of clients that have outsourced their SEO work and end up with undesirable results. If you’re just starting your SEO program, start off on the right foot!