When I first heard about the 140 character updates on a platform called Twitter, I thought it would be forgotten about in a week. That was July of 2006. Four and a half years later, Twitter has 190 million users generating 65 million tweets a day. So now I look at technology a bit differently because I don’t want to miss the next big trend.
Business owners should consistently observe trends so that their businesses stay up with the times. At ADvise Media Group, we spot trends by reading industry-leading blogs, major newspapers, social media buzz and by attending professional development conferences and webinars. Staying on top of the technology wave allows our Las Vegas-based SEO company to capitalize on trends and keep our clients informed and ahead of their competitors.
One of the largest trends we have honed in on this quarter is mobile search. Nielsen estimates that one in two Americans will have a smartphone by Christmas 2011. That means that more people are going to be surfing the web on their phones and businesses need to take advantage of this form of marketing through mobile search. ADvise Media Group offers mobile search packages for clients at very affordable rates starting from just 13 cents per click (varies depending on location and search volume).
There are over 100 million monthly local business searches across more than 20 mobile applications to include Poynt, mapquest, telenav and White Pages. Mobile user search is personal, immediate and action oriented, producing a better than 5% click-through rate performance and a better than 15% click-to-call conversion. We know that our clients don’t want to miss out the next time an iphone, Droid or Blackberry user conducts a local search.
Another trend sweeping through all major U.S. cities is Groupon. The “Deal of the Day” e-mails are spreading like a wild fire and have peeked Googles’ interest. Recent rumors have surfaced that Google may be buying Groupon for $6 billion. Groupon’s success has equated to an estimated $500 million and 12 million registered users.
Anytime there is even a rumor of Google buying a company, ADvise Media Group pays attention because Google is one of the forerunners in setting today’s trends. Google has capitalized on its search engine platform to rank as the No. 1 search engine. They achieved this coveted status because they watched trends and stayed on top of them. After all, Napster could’ve been itunes and Western Union could’ve been PayPal, but they didn’t stay on top of technology.
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