What’s The Deal With The New .co Domain?

While watching the Super Bowl commercials this year, you may have noticed Go Daddy’s 30-second commercial touting their new web domain extension .co, a short version of the popular and ubiquitous .com extension. Go Daddy is known for racy TV commercials, this year the company plugged their .co domain registrations by unveiling a new Go Daddy Girl (or should I say woman)—Joan Rivers.

“We believe it deserves some special promotion,” said Bob Parsons, chief executive and founder of Go Daddy Group Inc. “People identify with.com, and .co is just one step less. It’s like the other .com.”

More than 600,000 .co web addresses have been claimed since the launch in July of 2010. Go Daddy isn’t the only domain registrar promoting the new .co domain, but they are definitely receiving a lot of press because of their Super Bowl commercials which were watching by millions of viewers around the globe. The new domain offers millions of web addresses for you to choose from. For the past decade, the Internet has become crowded and left very few desirable web addresses available for newcomers.

Here is what industry leaders are saying about the .co domain:

“(With .co) there’s a great opportunity for people who have a great name in mind for a real website to grab a decent domain, made of real words.” – Wired

“The move away from .com is inevitable…it’s just a question of which extension will be the most popular successor. Right now .co is a promising contender.” –Mashable

“It ends in “co,” as in “company.” How appropriate for a business’ web address!…Run, don’t walk, on this one.” –TechCrunch

Besides a shortly smaller (by one character) web address, users won’t see much other difference in selecting a .co web address. We do recommend that you do your research prior to buying a .co address. Check out the url you want to purchase in the .com domain and be sure that it isn’t a competitor, otherwise you may lose traffic to a competitor because users are accustomed to typing “.com” by habit.”

As a Las Vegas SEO company, we can say without a doubt that there is no issue performing search engine optimization on .co web addresses. We SEO the websites the exact same as .com websites and receive the same stellar results.