You may have read some of the headlines this past month about big companies like J.C. Penney, BMW and Overstock.com in trouble for black hat SEO practices (if not, click here to read the article). In the case of J.C. Penney, the industry giant was using a link-building farm which posted their links on dead or unrelated websites. For instance, J.C. Penney optimized for the keyword, "black dresses." Google found one of these "black dresses" links on a website called, nuclear.engineeringaddict.com.
Overstock was smacked by Google for offering 10% discounts to students and faculty members in exchange for Overstock website links on the university’s website for keywords such as, “gift baskets” and “bunk beds.” The Google Webmaster guidelines clearly state that websites should not participate in schemes that are intended to manipulate page rank. Since Google considers .edu websites to be trusted content, there is great value placed on any embedded links hosted on education-based websites.
As these large companies have experienced the hard way, black hat SEO can get you into trouble. Advise Media Group, a Las Vegas SEO company, strictly adheres to the W3C and Google Webmaster guidelines. There are several SEO companies out there that use gray or black hat SEO which ultimately results in a website being completely delisted. At this point, a company would have to purchase a new URL address and start from scratch.
Google recently launched the Panda Algorithm update that is causing websites to drop significantly for poorly-developed content and "spammy" information, along with the issues caused to J.C. Penney, BMW and Overstock regarding black hat link-building practices. If you are currently working with an SEO firm, it may be time to have an extra set of eyes on the methods utilized in those SEO programs. Advise Media Group is offering a complimentary, completely objective SEO audit of that firm’s work. Just give us a call and we’ll give you the peace of mind that you need in your program.